Fun Stuff

Accountability – What’s your excuse?

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When you think about accountability, most people think it means taking responsibility for your mistakes. Admitting when you messed and taking the blame for any fall out. That’s now wrong, but it’s only a part of really and truly holding yourself accountable for your actions.

Meriam Webster defines accountability as the quality or state of being accountable; especially : an obligation or willingness to accept responsibility or to account for one\’s actions. The way I interpret accountability means also taking responsibility for why you aren’t happy, working your dream job, or living the life you truly want. Making excuses or inactivity is still an action – and it doesn’t mean you can’t be held accountable.

Let’s be brutally honest with each other for a minute. We all make excuses, probably every day, for why something isn’t done. At work, you might have 6 different open projects swirling around your desk, and something slipped through the crack. You own up to it, apologize, and make sure it gets done ASAP. At home, you might have forgotten to move the clothes from the washer to the dryer because the kids needed a ride to practice or had a band concert, so now you have to run them through another wash cycle. Both situations could easily be blamed on being overworked or having too much going on – but we own up to making the mistake or not paying attention or not scheduling our time correctly.

BUT why do we make excuse after excuse when it comes to achieving our goals and dreams? Think about it for a minute. Have you had a goal that you’ve always wanted to achieve? Maybe it’s starting your own business or traveling the world. Neither of them is as complex as finding a cure for cancer or creating world peace. So why haven’t you done it yet? In your mind you make the same excuses over and over again. The timing isn’t right, you don’t have $50,000 saved in the bank, something less important popped up and you decide that for some reason that should come first. Excuse after excuse.

It’s time to start holding yourself accountable for your goals. Just because you’ve never said them out loud or shared them with anyone, doesn’t make them any less real or important. So why do we constantly make them feel like they are less real and less important? Because we aren’t holding ourselves accountable.

We’ve been working with a business coach at Red Barn and one of the big things he preaches is time blocking and scheduling. You want to take that dream vacation – do it. Look at your calendar right now and block that time off. You don’t necessarily have to book the vacation today, but if you never block it off, something will always come up and keep you from doing it. You want to start your own business – awesome. Create a contract with yourself and include the key dates – date you start your business, date you quit your job, dates you will have the business plan done, business paperwork filed with the state, etc.

Life is WAY too short to keep putting your dreams on hold. Don’t let others dictate what’s important in your life because you aren’t taking accountability for what you really want. No one is going to check in with you to see if you’ve booked airline tickets yet or met with a business attorney. So, start putting dates on your calendar, and start living the life that’s really going to make you happy. No one wants to look back 20 years from now and feel like they missed out on opportunities.

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Client retention issues? I bet I know why.

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I often get calls from business owners telling me they need marketing because their sales have “dipped”.   I dig a bit deeper asking questions about why they think revenue and retention have dropped.  I get the following:

  • My competition is eating me a live
  • I need better employees
  • My customers don’t value me like they used to
  • I’m not competitive anymore
  • No problem – I just need marketing!

When I get these type of responses, it’s the red flag zone for me.  99% of the time there is a deeper issue and marketing is the last thing they should be focused on right now.

My next step is to head to their office – I want to be there first thing in the morning when employees are showing up.  I want to just watch, listen… and learn.  What I typically find is an unhappy situation, a morgue with Stepford Wife type employees who fake being happy there.  Where’s the boss?  In his/her office drinking coffee, with the door closed.  It’s Monday and there is work to do.  The Grind. The Misery.

In my line of work, the #1 reason most companies fail to thrive is due to their culture and the lack of a leader who understands the importance of TEAM.

When you hire the right employees into the right culture with a leader who embraces a culture of learning and mentoring– your customer experience will soar.

It all comes back to the Core Values of the company – the driving principals. The Ten Commandments – it’s how you act internally and how you project yourself externally.  When there is a disconnect with the Core Values of the owner and those of the employees – it becomes a hot mess and those dissatisfied employees become a cancer – which then trickles down to the customer experience.

If your retention and revenues are dipping – please take a hard, holistic look at your business and ask WHY.  WHY are customers not sticking?  It’s rarely because of price or your competition – it’s because of their experience with you and your brand. They left because they didn’t feel the love and someone else was loving them more than you were.

Employees matter.  Culture matters.  Most importantly, how your employees express your culture to your customers matters.

Until you fix this – don’t spend a dime on marketing. You are tossing dollars out the damn door.

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Entrepreneurs: Mindfulness Matters

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I’m a serial entrepreneur. I learned the hard way, that my lifestyle isn’t always unicorns and glitter dust (as Jenn would say).  Being an entrepreneur takes grit, patience, hard work and looking risk in the eye and saying, “Just watch me”.

To love what I do, I’ve created a mindset around that.  I understand that every single day there will be challenges – and that’s all they are, challenges.  Will I fail at times?  Absolutely – but those are opportunities to learn and grow.  I’m not going to lie, I don’t walk around gloriously happy 24/7, life gets to me like any honest human. The difference is I don’t get stuck there.  It doesn’t bring me joy to dwell on what I don’t have, or what I wish I could have.  I look at the possibilities and I’m mindful of looking forward.

Practicing mindfulness is something I learned that most successful business people practice – in fact it’s what most truly HAPPY people practice.

It took me years to get here.  I used to compare myself to others, long for this perfect company with perfect cash flow and perfect employees – thinking everyone BUT me had them.  I call bullshit on that one.  Perfection is not only a myth, it’s an evil gremlin that messes with many a mind!

With the help of hours of reading, and working with coaches here’s how I came to be in my mindful utopia I call my life:

  1. My Three Words. Each year I choose 3 words that will define my year. I live by them – mindfully.  I choose them mindfully and I work at it.  This year they are: Teach. Gratitude. Peace.
  2. I journal – I used journal ALL the time. In fact – I have journals from just about every day I was at UConn. (scary I know – but a hoot to read!).  Each morning I manifest the day I want.  So, it’s positive thought – what do I want?  I also write down something around my Three Words. See#2
  3. I have serious ME TIME each and every morning. 5-7am is all about me. I ease into my day.  This was a game changer.  I drink my coffee AND… either read the paper, paint, exercise – or even go back to bed.  Whatever makes me happy – it doesn’t matter what I do, except to “Just be”.  That time is sacred, and on rare occasion do I mess with it.
  4. I surround myself only with people with my same core values and mindset. Why be around people who stress me out?  That’s the PEACE in my three words.
  5. I am a constant learner – I read, have mentors, surround myself with brilliant people. The only way to grow is to learn.

Folks, when I tell you I struggled with never really being happy for years – even though I had everything I needed – it’s the truth. I was never able to “just be” and enjoy the moment. Mindfulness changed all of it.

If you are a business owner struggling to have that work/life balance – trust me, just try my formula or make your own.

  1. Take time for you
  2. Be Grateful for what you have
  3. Focus on what you want versus what you don’t want
  4. Be Mindful of your actions and who you surround yourself with
  5. Money is not the most important thing – EVER. It will come and go – your friends and family are what you should treasure.

Namaste

CD

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Side Hustle Nation – Take the Leap!

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In our program the Business Success Network, we love working with Side Hustlers – people who are working their dream gig on the side while holding down a full-time gig that they greatly dislike. (Trying to avoid words like Hate – they just don’t serve me)

If you are SERIOUS about making your Side Hustle the Full Time Hustle – then here are the steps we take our clients through.  I need to them to know the following:

  1. Be crystal clear on your WHY. What is your purpose – personally, and does it align with your business model.  If the side hustle is just a way to make a buck and you aren’t passionate about it – your business will never be truly successful. You will get burned and give up when the going gets tough – and it will, get tough that is.
  2. Ensure you have a viable business. Just because it’s a great idea, does not mean it’s a viable business model.  Perhaps your market is too small or too saturated, you can’t differentiate yourself enough from the competition or you have a time sensitive thing whose time is almost up.  You need to crunch the numbers and do some market research.
  3. That you need to be a risk taker. I don’t know one business owner who is risk adverse.
  4. That you need to have a success mindset. You must focus on the long haul and not get hung up on the bumps in the road.  You have to BELIEVE you will be successful.
  5. You have capital enough to survive without a paycheck for a while – because most of your $$ has to go back into the company – typically.
  6. You need to deeply understand your customer and their journey – how they will get to you, what you will do once they find you and how you will nurture them. What will their customer experience be like?
  7. Chief Cook & Bottle washer – If you don’t have the capital to pay for help, do you have the talent, will and drive to do it all?
  8. Are you open to coaching and learning? If you have a know it all attitude – you are setting yourself up for failure. Trust me – I’ve been there and it wasn’t pretty.
  9. Are you willing to fail – but more importantly, do you have the mindset that failure is simply an opportunity to learn and grow.
  10. That you need to spend just as much time working on your business in the beginning as in it.
  11. You need to be able to sell or have a process that sells your product for you – i.e. online platforms etc.
  12. Progress NOT Perfection. You need the minimum viable product to launch – it doesn’t need to be perfect, you can always adjust, fix and change as you go. Besides you need feedback from real life buyers!

 Side Hustlers, you can make the transition, and the time is really up to you. If you are focused on the end game, that transition will be far less painful than if you look at ALL you need to do and it will go a lot quicker.

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The fear of trying

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You’ve probably heard a quote like “if you’re going to fail, then fail fast.” I used to be afraid of failing, let’s be real, no one wants to fail. But working at Red Barn has taught me that, hey, sometimes you fail, and that’s OK if you fix it and learn from it. It’s a tough transition, especially if you work in Corporate America where when something goes wrong, it turns into the blame game. It’s a nauseating feeling always trying to cover your ass in case that finger turned to you. It became more than a fear of failing and more of a fear of even trying something new. But now, I’ve learned to embrace learning and trying new things because the fear of failure isn’t so stifling.

Before I started at Red Barn I had NO marketing experience. Sure, I used Facebook and LinkedIn, but that was about it. I’d never written a blog, sent out an e-newsletter, or used any design software. But I had to learn these things, and being remote, Cindy couldn’t hold my hand and walk me through things. I relied heavily on 2 very good friends – YouTube and Google. Trust me, if these 2 don’t know how to do something, then it’s not meant to be done.

I learned how to make updates to a website, edit art files in Adobe Creative Suite, create e-newsletter templates, create and implement Drip email workflows, the list goes on and on. Have I messed stuff up – ABSOLUTELY! Go ahead – ask Cindy – she’ll tell you. Most of the time I was able to fix any issues before they went live or to a client. That’s why we proof each other’s work – those extra set of eyes are key.

Here’s a secret that I learned from my mistakes and it wasn’t to stop trying! First – take accountability for your actions. Pointing the finger to someone else doesn’t fix the issue. Own it, fix it, learn from it, and move on. Secondly – follow up! This can save you a ton of headaches. Here’s a great example – We have a client that we schedule blogs for that post on a specific day and time. I send the link ahead of time to the client to share on social media and via an email to their clients. Well, I went in to check to make sure the first blog posted as scheduled and to my surprise – for some technical reason, it didn’t post! Had I not followed up, the client would have posted a dead link on their social media and in their email. I was able to fix the issue before it created a problem. It was no one’s fault, but you can bet I would have felt horrible if the client felt any negative effects from the error.

Trying new things is what makes my job exciting and fun. If I was afraid every time I had to try out a new software or implement a new marketing idea, I wouldn’t get very much done. Trying and failing is just part of the learning process. Sometimes you try things and get a win right off the bat – I LOVE when that happens. But most times you must try things a few different times before you get it right. It’s a process as Cindy likes to say. I play around with something, test it, make it live, test it again, make more tweaks, test it again, and so on and so on until it’s perfect. Another Cindyism – progress not perfection. Trust me, you learn a lot about yourself when you self-teach, and I get really excited when I teach my self new things and can put them into action.

So, my PSA for the day – Don’t be afraid to try things. Pull the trigger so that if you do fail, you fail fast and have time to fix it and learn from the mistakes.

If you have any great failure turned success stories, I’d love to hear them!

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Efficiency – is it a curse or a blessing?

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It’s often a running joke at Red Barn that I get shit done – and fast. I really can’t help but be efficient. I’m not quite sure if it was something I learned as a child or something I was just born doing, but as far back as I can remember, I’ve always been motivated to just get things done. Lately, it’s made me wonder if there is such a thing as being too fast, too efficient…

I can remember being back in the 6th grade and every morning we’d have an assignment that we’d have to start working on while everyone got settled, attendance was taken, volunteers would collect homework or items for the office, etc. I would rush to put my coat and backpack away, get out the book I need for the assignment, and work as fast as possible to get the assignment done, correctly of course, so that I wouldn’t have to work on it later or as homework. Having watched this pattern for weeks, my teacher actually said something to me about being too concerned with getting my work done. (Shocking, right! Well, I did go to Catholic school, so things were much smaller and a lot different than public school) So, the next day I volunteered to collect everyone’s homework instead of getting a jump on the morning assignment. Do you want to know what I learned – Nothing!

Other than my teacher, no one cared that I was the one collecting assignments instead of doing my work. No one cared when I got the assignment done as long as it was done by the due date. And the funny thing was, no one else took advantage of the extra time they had when they didn’t volunteer. Ok, I lied, I did learn something, but I didn’t realize it until many, many years later. I’m just wired different than most people. And for the most part, it’s OK!

I have come to terms with the fact that I just work at a faster pace than more people. I just can’t procrastinate – it’s not in my DNA. If I have a to-do list, I can’t relax until I’ve check off all the tasks. I love that sense of satisfaction that my work is done. If I can get it done today – I will. It’s just how I operate. BUT, I can’t help but wonder if my efficiency, and let’s be honest, lack of patience is getting on other people’s nerves or creating frustration for myself?

I sometimes find myself getting frustrated when it takes people more than 5 minutes to respond to an email or that it takes them 2 hours to complete a task that I know should only take an hour. I know, I know – who would want to work with me?!

It’s something I’m working on – being mindful of my time, other people’s time, and working on letting go some. I’ve started saying NO to things that I don’t want to do, more in my personal life vs. work. But at the end of the day, I can’t help but be me. In my defense, I do warn people that I’m crazy! But I also think my dedication to my to-do list, checking email, and be overall responsive is what makes me so good at my job.

So, the morale of my story is this – be who you are! My efficiency has made me who I am today, and you don’t get to be the Ops Beast by sitting on your haunches – pun intended! My apologies to anyone that I’ve annoyed or had to poke to move faster. It was nothing personal!

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Never have I EVER…. Automation!

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It seems like lately technology has gone into hyper drive when it comes to marketing and sales – even life itself. 

Chatbots, Artificial intelligence, Alexa, Drones…and even in the world of marketing: Automation. 

I’m old school and tend to not be an early adopter of automation.  I had a paper calendar up until 3 years ago when I finally started using my iPhone calendar.  (I know – right?)  I still read the Sunday paper – as a paper and not on my phone, I still get magazines…the list goes on. 

One thing I have adopted though is automation for our marketing and sales processes. Why?   

Self-serving mostly.  I guess the same reason I still read real magazines – I like to. 

I’ve never liked cold calling – EVER.  I would find any way around it. 

Email Marketing – WIN 

LinkedIn – WIN 

Networking – WIN 

Lately – I’m all about Facebook ads, webinars, lead magnets, landing pages, funnels, CRM tagging, automated workflows – can you say flow charts on steroids? 

The point is – it makes my life easier and I close more deals.  More importantly I get to be super and I mean SUPER targeted where my message goes and who sees it.  I’m not wasting time on someone who doesn’t fit my target client profile. 

Automation using tools such as Active Campaign or Infusionsoft. Creating courses in Thinkific and using tools such as Zoom, Click Funnel, and Zapier.  (ps – not getting paid for those plugs).  It’s all about tapping into the genius of automation – stuff other people have already thought out and I don’t have to! 

Do I still do email marketing – of course!  But I’m far smarter about it now. 

LinkedIn – you bet!  But it’s not just my resume. 

Networking – Oh yea. But I’m more about the mastermind groups than the big ole networking by tossing a fishing net.  

Times are changing.  Embrace the technology that WORKS for YOU! If you still like to curl up in your jammies and read the REAL Sunday Times vs. reading on your iPad – then do it.  No harm, no foul.   

What’s your favorite automation tool or technology hack? 

Cindy 

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Mindfulness and success – the connection

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Winning vs. Losing 

Succeeding vs. Failing 

Happy vs. Sad 

It all comes down to what you really want.  #truth. 

There are times in life that we all struggle, be it personally or professionally. Sometimes, they happen at the same time and life feels like it’s consuming you and not in a good way.   

Some people stay in a state of \”Losing, Failing and/or Sadness” while others seem to live in a world of “Winning, Succeeding and Happiness.”   

First let’s address that perception.  No one wins all the time, succeeds all the time, nor is happy all the time. The difference is they have the ability to bounce back and focus on the bigger picture.  Live in the moment, yes, but staying there is dangerous when you are in a funk.  Unfortunately, many deal with depression and other mental illnesses that don’t allow them to get unstuck and life is a constant battle of how to move forward. Thankfully, for the majority of us, we can easily move from one mindset to another but we have to make the choice to do so. 

The key is focusing on what you want, versus what you don’t want.  Seeing losing and failing as an opportunity to learn from mistakes, adjust, iterate, and move on.  Seeing sadness as a temporary grieving process for something that well…just sucks, but finding the silver lining and realizing tomorrow is another day. 

If we always focus on the things we don’t have – we will never get the things we want.  

When it comes to business, this also holds true.  Even the great business leaders of our day will tell you it’s not all lollipops and unicorn dust – some days are tough. Tough decisions have to be made, cash flow issues, employee drama… the list goes on…and on. 

As an entrepreneur, you need to think long term and recognize the bumps in the road are just that – bumps. 

Be Mindful.  Focus on what you want vs. what you don’t. 

If your mind is consumed with cash flow issues and you just sit in front of your computer looking at the $.03 in your checking account for hours, days, months vs. taking action to amend the situation, you will in fact still have $.03 in your checking account a month from now.   

Better to: 

Be real.  Be honest about the situation.  How did you get there? What caused it and more importantly how can you reverse it and not repeat. 

Take ownership.  As a business owner the buck stops with you.  If things aren’t going correctly, take charge.  Bring in some experts. Ask for help.  Don’t stay frozen in time. 

Eye on the Big Picture.  Know that tomorrow really is another day.  That it’s not a sign of weakness nor failure to ask for help and that no one is successful without setbacks.  No one. EVER. 

Be Mindful.  Be aware of how you feel.  Be aware of your actions.  Be aware of your behaviors…your repeated behaviors. 

If your messy desk causes you to spend 2 hours a day searching for things and you are whining about not enough time in the day.  Well…clean your desk.  

Mindfulness.  Action.  Results. 

Success.  Winning.  Happiness.  #lifegoals with some bumps in the road. Bring them on! 

CD 

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The Evolution of Marketing

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Marketing has undergone some drastic changes in the past 10 years. Well heck, even in the past year, or 6 months! I’m sure you know firsthand that people are being overloaded with data everywhere they turn – on their phones, computers or tablets, watching TV, and even just driving down the road. It’s everywhere!

So how did this evolution come about and how is it affecting YOU and your business? Let’s look at cell phones as an example of evolution. More specifically, the smart phone.

Think back to about 15 years, the smart phone was just starting to evolve, and Nokia phones ruled the landscape.  You know, the phones that only made calls, had texting capabilities, and offered the solitary game of “Snake”. EVERYONE had one, and the only way to really customize it was to buy a different faceplate for it. Bluetooth – what’s that?!

10 years ago, the flip phone was all the rage and phones started offering alternative capabilities other than making a call. New apps were offered with the ability to access the internet as well as take and store photos. OMG – the selfie revolution is upon us! But seriously, your phone started becoming a tool that could make your life easier. And accessories, they started flooding the market!

Now think back to just 5 years ago, all 10 of the top phones where flat touch screen models noticeably larger than today’s phones but we have a trend going. The possibilities became endless – new apps were being created daily, your phone became your life line to the world, and something you couldn’t leave home without – and social media was literally at your fingertips – pics or it didn’t happen!

Over the past 15 years the cell phone industry has evolved rapidly and it’s still evolving. Cell phones changed shape, sizes, colors, and function. Could you survive without your cell phone today – of course you can, but most people wouldn’t want to.

So, what does this have to do with Marketing? EVERYTHING! Why wouldn’t your marketing have to evolve just like the cell phone did and is still doing? Traditional marketing used to include newspaper ads, AM/FM radio, billboards, mailers, etc.  – which are all still relevant today. BUT – and that’s a big BUT, only if you are hitting your target clients. The biggest draw to digital marketing (to me anyway) is the trackability and the demographic specification.

With conventional radio, you never truly know how many people are hearing your ad or if they are your actual target clients. Online or streaming radio (think Pandora or Spotify) can actually track how many people are tuned in at the time that your ad streams and you can set your target demographics. Ads on social media can provide analytics as to how many people saw your ad, clicked on your ad, and reacted to your ad. The possibilities are endless and always changing!

Now folks, this is my kind of advertising! Gone are the days where you need to throw spaghetti and the wall and hope something sticks. One of our favorite tools here at the Red Barn is email marketing! It’s incredibly affordable, easily automated, and you can receive analytics of how many people opened your email, who clicked the link, who read the blog and the list goes on.

Times change, make sure your marketing efforts are keeping up! Have questions on what marketing initiatives will work best for your company? Or maybe you just need some training on what’s new and how to incorporate it into your business? Call me!

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Holiday Vacation Requests – How to Handle PTO When Everyone Wants the Same Days Off

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The holiday season is upon us, and in addition to all the food, celebrations, and holiday cheer comes the influx of vacation or PTO requests. Some people love working around the holidays – it’s quieter, less employees are in the building to distract them, and it’s a great time to catch up on some lingering projects. But let’s be honest, most of us LOVE taking a few extra days off around Thanksgiving and the week off in between Christmas and New Year’s. But as a manager, it can be difficult to juggle all those PTO requests and determine who should get the time off. After all, you do have a business to run!

I’ve worked for several companies who have tried different approaches to this conundrum and here’s some Pros and Cons for each.

Work from Home. This one is my favorite, but it doesn’t work for everyone. Pretty much everybody has a laptop, iPad or smartphone that enables them to work remotely. If your staff doesn’t have to be on site, letting them work at home during the holidays can be a productive way to get things done. Working at home is a viable option only if the business lends itself to it and there’s a way to ensure the employees are actually working.

Seniority Rules! For employees who are at the top of the totem pole this scenario seems like a great idea. After all, they’ve put in the years and years of hard work – shouldn’t they get an additional perk? In theory it sounds like it’s a fair solution – but if you have several employees who have been with you for a while and they always want the same holidays off as the rest of the department, it may cause frustration and friction.

First Come, First Served. Rewarding those who plan ahead can make creating your holiday schedule much easier. Determine the number of employees you can afford to do without, and once you have that number of employees put in requests – all other requests will be turned down. This puts the burden on the employee to submit PTO in a timely fashion. However, you should set a timeline for how early employees can put in a vacation request – you don’t want Susan requesting the last week of December off for the next 3 years now.

Do a Lottery. Doing a lottery system for the most coveted days off when all your employees want to take PTO time may be the fairest option. Have all your employees put their name on a slip of paper, toss them into a bag, and pick as many names as employees you can afford to be without.

Split the Days Up. There are a few ways to do this one. If your employees don’t care about having the whole day off – split the shifts into mornings and afternoon and everyone works a half day. If your employees prefer full days off – split up the week instead. Give Joe Monday and Tuesday off and give Jane Thursday and Friday off. Everybody wins!

Give a Holiday Differential. If it’s in your budget, offer a small hourly pay differential to those who choose to work the day before Thanksgiving or the days surrounding Christmas and New Year’s. It may solve your scheduling problem for you.

Create Black Out Days. This one is at the bottom for a reason – it’s probably the least favorable option and won’t win you any brownie points with your employees, but it is needed in some industries: retail, hospitality, and even healthcare. If an employee wants off during a blackout period he or she would need to ask well in advance, with a good reason, and it would be at the manager’s discretion. It’s a good idea to inform employees from the beginning of the blackout policy so they aren’t blindsided come holiday time.

Handling PTO request any other time of year is typically a breeze, but navigating the request during the peak of the holiday season should be handled with care. Not only can it upset employees, but it could also disrupt your company culture and your brand.

Becoming a better vacation manager is far more important than the challenges of enduring a temporary gap in staffing. Not only are employees entitled to the time off, but research shows that taking it is critical for both their engagement and to avoid long-term burnout. You can read my blog on that here: CLICK ME!

How does your company handle holiday PTO requests? I’d love to hear about it!

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