core values

Do you have what it takes to be your own boss?

Are you sick and tired of working for someone else? Putting in long hard hours just to benefit the owner of the company and shareholders? Working the 9 to 5 grind week after week with no end in sight? Yup, we’ve been in your shoes. We know how it feels. Depending on the culture of the place you work at, you feel like just another cog in the wheel. So, are your finally ready to be your own boss and start your own company? GREAT!

The first thing you need to know about being your own boss is that it isn’t all rainbows, glitter, and unicorns. It is liberating and exciting, but it has its pros and cons just like anything else. Before you ride off into the sunset to start your own company, make sure you know what you’re in for.

Setting Your Own Schedule. I think this is one of the biggest draws to being your own boss. You have the freedom to create your own schedule. However, you may find that like so many other business owners, you are working longer hours than you anticipated. You still have the flexibility to determine when your day starts and ends, when you take vacations, and handle all your personal obligations.

Creative Freedom. You determine what your products and services will look liked, when they will be available, and how you want to deliver them. If something isn’t working, you have the power to revise those offerings to ones that customers may respond better to or terminate them if they no longer interest you in providing them anymore.

Creating Your Own Core Values. You get to set the tone for how your company is see. What’s most important. You can align it with your own personal values and infuse it into every aspect of the company.

Money. You don\’t draw a regular paycheck, not like you would if you were an employee of someone else. You get paid with what is left after expenses, taxes, etc. And you are solely responsible for generating your income. If your business idea flops or you don’t follow the right steps to create a successful business, you could lose your entire initial investment. BUT you also aren’t limited to what you can earn. If you work hard and set yourself up for success, it\’s possible to generate great wealth when you run your own enterprise.

Tax Benefits. Business owners can take advantage of a range of tax benefits despite paying higher Social Security and Medicare rates. They are allowed to accelerate or delay particular expenditures, hire family members and write off a greater variety of business expenses. These options can dramatically reduce the tax burden.

Health Benefits and Retirement. You’ll have to pay for your own health insurance unless you have a spouse who works at a company who provides them. If you are purchasing them yourself, you’ll find that you are paying higher premiums vs. what you paid as an employee. You’ll also be responsible for contributing to your own retirement account without any employer match.

Being your own boss can be both satisfying and terrifying. If you put in the hard work and dedication, you can achieve success in being your own boss. Just remember that it does come with its advantages and disadvantages – and you have to look at them all. The best way to make sure you start out on the right foot, is to have a mentor or coach, who can help you set yourself up for success and make sure you are ready to take the leap. Being your own boss can be far more rewarding than you can imagine.

Do you have what it takes to be your own boss? Read More »

Client retention issues? I bet I know why.

I often get calls from business owners telling me they need marketing because their sales have “dipped”.   I dig a bit deeper asking questions about why they think revenue and retention have dropped.  I get the following:

  • My competition is eating me a live
  • I need better employees
  • My customers don’t value me like they used to
  • I’m not competitive anymore
  • No problem – I just need marketing!

When I get these type of responses, it’s the red flag zone for me.  99% of the time there is a deeper issue and marketing is the last thing they should be focused on right now.

My next step is to head to their office – I want to be there first thing in the morning when employees are showing up.  I want to just watch, listen… and learn.  What I typically find is an unhappy situation, a morgue with Stepford Wife type employees who fake being happy there.  Where’s the boss?  In his/her office drinking coffee, with the door closed.  It’s Monday and there is work to do.  The Grind. The Misery.

In my line of work, the #1 reason most companies fail to thrive is due to their culture and the lack of a leader who understands the importance of TEAM.

When you hire the right employees into the right culture with a leader who embraces a culture of learning and mentoring– your customer experience will soar.

It all comes back to the Core Values of the company – the driving principals. The Ten Commandments – it’s how you act internally and how you project yourself externally.  When there is a disconnect with the Core Values of the owner and those of the employees – it becomes a hot mess and those dissatisfied employees become a cancer – which then trickles down to the customer experience.

If your retention and revenues are dipping – please take a hard, holistic look at your business and ask WHY.  WHY are customers not sticking?  It’s rarely because of price or your competition – it’s because of their experience with you and your brand. They left because they didn’t feel the love and someone else was loving them more than you were.

Employees matter.  Culture matters.  Most importantly, how your employees express your culture to your customers matters.

Until you fix this – don’t spend a dime on marketing. You are tossing dollars out the damn door.

Client retention issues? I bet I know why. Read More »

Who you REALLY want to work with

What is the Target Client Profile – or TCP?

The Target Client Profile (TCP) is the criteria that makes up your ideal client. Clients who meet the following 5 criteria are the clients you should be on the look out for. We get it, not all your clients right now probably fit into this mold, but it\’s something to strive for. Hey, at the end of the day, having clients who fit into your TCP will make every one happier.

  • You need to have a strategic plan on where you want to be.  If it isn’t necessarily the clients you have now, it’s the clients you WANT to have. Who are they, where do they live, how much do they make, what do they like to do, are they conservative or not, what do they wear, what do they eat…you need to get that granular.
    • Find a picture in a magazine of your perfect client and start adding sticky notes around them that describe them.
  • You need to like them. This is so important. If you meet someone and you just cringe or think I’m going to hate answering the phone when he/she calls. Don’t do it.
  • Don’t be a slave to the almighty dollar – see #2
  • They need to be able to afford you. I never haggle on my price. EVER. I may reduce services, but my brain is worth something. Hell, 55 years of “stuff” in there has value. Don’t haggle or sell on price. If you do, you are training your customer that price is the point and you are a commodity. People will pay for things they see value in.
  • You have to be able to bring them value. If the prospect doesn’t drink your Kool-Aid – you will never bring them value because they will always be questioning your actions. The trust factor has to be there.

And there my friend is the TCP. When you start out you are going to take clients that don’t fit – hey, you have to eat. But if you can afford NOT to do that – you are in a great space. Taking clients that are not in your TCP suck the life out of you and then keep you away from working with your TCP.

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