experience

Mentor vs. Coach – What’s the Difference and Which do I Need?

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Whether you are stuck in a rut or crushing your goals – having a mentor or coach who helps you with your personal development can be a game-changer. The first step of course is finding someone you are comfortable talking to – but how do you know if you need a mentor or a coach – and what the heck is the difference?

A mentor or coach can support your drive for greater self-esteem, problem-solving skills, and enhanced confidence in managing challenges, especially in uncomfortable situations. But they really aren’t the same.

Mentoring is defined as “A process of direct transfer of experience and knowledge from one person to another”. We often think of a mentor as a seasoned professional who provides guidance and direction to a mentee—usually a junior–level person with similar interests who may aspire to the position of the mentor. The mentor has already achieved success within the industry and is voluntarily sharing their expertise with a colleague. This doesn’t just apply to the corporate world, if you are starting your own business, you may find a mentor who took a similar path to what you want to take or who is already in the industry you plan to work in. Mentors typically aren’t paid; they volunteer their time to help mentor others.

Coaching is defined as “A method of achieving set goals. A coach helps their clients achieve specific, immediate goals as defined by the organization or the client”. If you are an employee, your company may hire a coach to help you, but as an entrepreneur, you may hire a coach to help you with a specific goal or skill. You may hire a coach to help you launch a business, write a book, improve on your social media or writing skills, etc. Coaches are paid for their work because it’s their job – their main business is coaching others.

Key differentiators

Relationship: Mentoring is oriented around relationships – yes, you might focus on learning things and improving competencies, but over time it becomes more about the bond and rapport you develop vs. business issues.

Coaching is more task-oriented. A coach is there to help you become more proficient in certain areas or skills you are lacking – for example if you suck at doing presentations, you might hire a public speaking coach.

Drivers: Mentors are development-driven, focusing on the future by sharing their past experiences and what they learned to help the mentee.

Coaches are performance-driven, focusing on the present, and improving or acquiring new skills that can be used immediately.

Duration: Mentoring doesn’t usually have an end date; it’s understood that there is a significant time commitment from both parties as you move from acquaintances to building a strong fellowship – mentoring can last years or even decades.

Coaching typically has a defined end date. You set a specific schedule to meet and it ends when the trainee masters the skills or goal that’s been defined. Of course, you can keep adding new goals to work on, but there is a defined start and end for each commitment.

Key take-a-ways:

  • Mentoring is a long-term process based on mutual trust and respect. Coaching, on the other hand, is for a short period of time.
  • Mentoring is more focused on creating an informal association between the mentor and mentee, whereas coaching follows a more structured and formal approach.
  • A business mentor has the first-hand experience of the mentee’s line of work. A business coach, however, does not need to have a hands-on experience of the kind of work the coachee is engaged in.
  • The topmost priority of a business mentor is to help develop skills that are not just relevant for the mentees in their present job, but also for the future. For a business coach, the biggest priority is to improve performance that impacts the present job.

Need help finding a mentor? Did you know that there are actually 8 levels of mentorship – check out this cool article on how to find a mentor? Finding the right business coach requires some legwork as well, here are 16 tips to help you find the right fit.

Now that you understand the difference, go forth, and find your new coach or mentor. Thinking of starting your own business or need some coaching in marketing, sales, or operations –  we may be able to help!

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Personalize your Marketing efforts

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Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns.

Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something they’ve done is good, or if it will work, I ask them what they would do if they were one of their customers and THEY got that email, saw that billboard, saw that ad?  When they tell me their response – I say “exactly” – good or bad.

So, what are top brands doing to increase engagement and conversion?  They are getting deeply personal.

  • Know your data, your audience, and their actions. You don’t need a multi-billion dollar budget to do this – you just need a system.  It’s important that you are looking at your email open rates, your Google analytics, and your social engagement on a consistent regular basis.  Know what’s working and what isn’t.  More importantly, you want to SEGMENT out your DATA.  Find the highly engaged followers or readers and give them more, more, more of what they are looking for.  Next, you want to do a deep dive on who those high engagers who convert to clients are – what is their demographic?  If you find commonalities, you are building your TCP – your target client profile.
  • Personalize your delivery. From simply adding a first name or company name within an email marketing campaign to redirecting email and social media campaigns based on behaviors and actions taken, to highly personalized website experiences based on previous actions or their demographical makeup.  Artificial intelligence will play a big part in all of this over the next 5 years – in fact, big brands are already using it.
  • Be real. Once again I’m preaching authenticity.  Your customers want to know that you “get them” – the only way to do that is to be on their level and connect with them.  You won’t appeal to everyone but you will appeal to those who love love love you – and don’t you want them as clients versus the ones that could give a rat’s ass about you?  Enough said on that subject 🙂

In the end, you have to connect with your clients and prospects on a deeply emotional level.  Heart and soul, transparency, storytelling, BFF personal kind of level. When you do – the magic happens.  Try to constantly be pitching and making assumptions – rarely works.

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The fear of trying

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You’ve probably heard a quote like “if you’re going to fail, then fail fast.” I used to be afraid of failing, let’s be real, no one wants to fail. But working at Red Barn has taught me that, hey, sometimes you fail, and that’s OK if you fix it and learn from it. It’s a tough transition, especially if you work in Corporate America where when something goes wrong, it turns into the blame game. It’s a nauseating feeling always trying to cover your ass in case that finger turned to you. It became more than a fear of failing and more of a fear of even trying something new. But now, I’ve learned to embrace learning and trying new things because the fear of failure isn’t so stifling.

Before I started at Red Barn I had NO marketing experience. Sure, I used Facebook and LinkedIn, but that was about it. I’d never written a blog, sent out an e-newsletter, or used any design software. But I had to learn these things, and being remote, Cindy couldn’t hold my hand and walk me through things. I relied heavily on 2 very good friends – YouTube and Google. Trust me, if these 2 don’t know how to do something, then it’s not meant to be done.

I learned how to make updates to a website, edit art files in Adobe Creative Suite, create e-newsletter templates, create and implement Drip email workflows, the list goes on and on. Have I messed stuff up – ABSOLUTELY! Go ahead – ask Cindy – she’ll tell you. Most of the time I was able to fix any issues before they went live or to a client. That’s why we proof each other’s work – those extra set of eyes are key.

Here’s a secret that I learned from my mistakes and it wasn’t to stop trying! First – take accountability for your actions. Pointing the finger to someone else doesn’t fix the issue. Own it, fix it, learn from it, and move on. Secondly – follow up! This can save you a ton of headaches. Here’s a great example – We have a client that we schedule blogs for that post on a specific day and time. I send the link ahead of time to the client to share on social media and via an email to their clients. Well, I went in to check to make sure the first blog posted as scheduled and to my surprise – for some technical reason, it didn’t post! Had I not followed up, the client would have posted a dead link on their social media and in their email. I was able to fix the issue before it created a problem. It was no one’s fault, but you can bet I would have felt horrible if the client felt any negative effects from the error.

Trying new things is what makes my job exciting and fun. If I was afraid every time I had to try out a new software or implement a new marketing idea, I wouldn’t get very much done. Trying and failing is just part of the learning process. Sometimes you try things and get a win right off the bat – I LOVE when that happens. But most times you must try things a few different times before you get it right. It’s a process as Cindy likes to say. I play around with something, test it, make it live, test it again, make more tweaks, test it again, and so on and so on until it’s perfect. Another Cindyism – progress not perfection. Trust me, you learn a lot about yourself when you self-teach, and I get really excited when I teach my self new things and can put them into action.

So, my PSA for the day – Don’t be afraid to try things. Pull the trigger so that if you do fail, you fail fast and have time to fix it and learn from the mistakes.

If you have any great failure turned success stories, I’d love to hear them!

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Secrets to building your health care practice…

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Word of mouth is one of the best ways to organically build your healthcare practice. People are naturally cautious about who they share their medical needs with, and getting recommendations from friends and family helps to build trust.

The problem is, word of mouth has diminishing returns. You can build up a stellar reputation as a health provider, have overwhelmingly positive people who advocate for you, and bring in new patients, but at some point that’s going to tail off. When that happens, you need some other ways to reach out and let others know how awesome you are. Fortunately, we have just the thing…

Here are some tried and tested ways of marketing your healthcare business to bring new patients through the door.

Provide exceptional healthcare advice in a public setting. Some of the medical advice you provide is crucial. It helps potential patients gauge if you’d be the right doctor or healthcare provider for them. Use this to your advantage by providing great advice in a public setting. Attend health fairs and other events, speak at gatherings, and share your knowledge.

This doesn’t just need to be limited to strict medical information — If you have a nutritionist, physical therapist, or other healthcare expert on staff, they can provide advice in related fields and expose you to a whole new audience.

Give 150% when it comes to the customer experience. With so many options today, patients are being quite critical of their patient experience. How can you stand out? Have a comforting and comfortable waiting area with refreshments – it makes a difference! Doctors running late? Ensure you have a way to contact your patients and offer them a reschedule. Busy day of appointments? Make sure your staff doesn’t rush patients through the process but spends time ensuring their questions are answered and their needs are taken care of. Every little touch point matters. Not sure how you are doing – survey your patients and find out! PS – when you have a stellar customer experience it will differentiate you from others – market it as a perk!

Partner with other local businesses. One of the most powerful forms of local marketing is partnering with similar businesses. If you have a local gym, provide a class on exercising safely. If there’s a sports team, get involved with them by giving talks on recovering from sports-related injuries. If your town has large student population, give advice on good nutrition and diet. Involve yourself with retirement communities on medical care in later life.[/cs_text]

Build up a better medical referral network. Healthcare providers thrive on referrals. Network with other medical businesses in your local area and demonstrate your authority and expertise. As your reputation grows, use this to build mutually beneficial relationships with other specialists.

Offer free or low cost physicals, preventative tests, and vaccinations. Prevention is better than cure. Get healthy patients to your practice by providing physicals, preventative tests, flu shots, and other vaccinations for free, or at a significantly discounted rate.

Enhance your online, local SEO marketing. Local search, especially on mobile devices, is one of the main ways people discover your medical practice. Create a great website with useful, practical content. Make sure all of your local search profiles and listings are consolidated and accurate.

Stay on top of your customer reviews. Reviews should be another key part of your marketing strategy. Encourage your patients to review and rate your services, as higher reviewed businesses are better placed in search results.

Use the power of social media Monitor the social media around your brand and business. Interact with people through social media and share genuinely useful information and content. Answer questions to demonstrate your expertise and build trust in your advice and approach.

It’s time to look beyond word of mouth marketing, and here at RBC we’re ideally placed to help you do just that. We understand what healthcare providers need, and we provide awesome marketing and strategy services to help your business thrive.

Secrets to building your health care practice… Read More »