dreams

Accountability – What’s your excuse?

When you think about accountability, most people think it means taking responsibility for your mistakes. Admitting when you messed and taking the blame for any fall out. That’s now wrong, but it’s only a part of really and truly holding yourself accountable for your actions.

Meriam Webster defines accountability as the quality or state of being accountable; especially : an obligation or willingness to accept responsibility or to account for one\’s actions. The way I interpret accountability means also taking responsibility for why you aren’t happy, working your dream job, or living the life you truly want. Making excuses or inactivity is still an action – and it doesn’t mean you can’t be held accountable.

Let’s be brutally honest with each other for a minute. We all make excuses, probably every day, for why something isn’t done. At work, you might have 6 different open projects swirling around your desk, and something slipped through the crack. You own up to it, apologize, and make sure it gets done ASAP. At home, you might have forgotten to move the clothes from the washer to the dryer because the kids needed a ride to practice or had a band concert, so now you have to run them through another wash cycle. Both situations could easily be blamed on being overworked or having too much going on – but we own up to making the mistake or not paying attention or not scheduling our time correctly.

BUT why do we make excuse after excuse when it comes to achieving our goals and dreams? Think about it for a minute. Have you had a goal that you’ve always wanted to achieve? Maybe it’s starting your own business or traveling the world. Neither of them is as complex as finding a cure for cancer or creating world peace. So why haven’t you done it yet? In your mind you make the same excuses over and over again. The timing isn’t right, you don’t have $50,000 saved in the bank, something less important popped up and you decide that for some reason that should come first. Excuse after excuse.

It’s time to start holding yourself accountable for your goals. Just because you’ve never said them out loud or shared them with anyone, doesn’t make them any less real or important. So why do we constantly make them feel like they are less real and less important? Because we aren’t holding ourselves accountable.

We’ve been working with a business coach at Red Barn and one of the big things he preaches is time blocking and scheduling. You want to take that dream vacation – do it. Look at your calendar right now and block that time off. You don’t necessarily have to book the vacation today, but if you never block it off, something will always come up and keep you from doing it. You want to start your own business – awesome. Create a contract with yourself and include the key dates – date you start your business, date you quit your job, dates you will have the business plan done, business paperwork filed with the state, etc.

Life is WAY too short to keep putting your dreams on hold. Don’t let others dictate what’s important in your life because you aren’t taking accountability for what you really want. No one is going to check in with you to see if you’ve booked airline tickets yet or met with a business attorney. So, start putting dates on your calendar, and start living the life that’s really going to make you happy. No one wants to look back 20 years from now and feel like they missed out on opportunities.

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Lizard brains, values, trust, and the awesomeness of being you

Starting a business is one of the most awesome things you can do. You’re making something out of nothing, building new products and services that are going to improve people\’s lives, and creating jobs for people who’ll support your vision. It’s like magic — There was nothing before, and now there’s a living, breathing entity, making amazing stuff.

And every part of this comes down to you. Your views, your beliefs, your values, perspectives, influences, hopes, and dreams — All of those things are indelibly stamped on every part of your business. In short, the things that fire you up, that give you passion that you’re awesome at, are the very same things that make your business stand out. And there’s a simple reason for that — Authenticity.

It’s all about our lizard brains. Back in the early stages of our evolution, we relied on our “limbic system,” one of the most primitive parts of our brain to keep us safe. It commanded fight, freeze, or flight, and the deep instincts we used to survive. As we evolved, we sought out social groups for safety and comfort, gravitating towards others who held the same beliefs as us. Those cultural beliefs are a huge part of who we are now.

That lizard brain never went away, and it still drives us today. It’s why we react so strongly to a well-told story, why we’re moved by the smallest things, why we feel an inherent trust around certain types of people. We’re picking up on subtle cues, and seeking out others who think the same way we do. A respected business thinker, Simon Sinek, has built an entire thought system around this called “Start With Why” and it’s got some pretty good ideas.

People make decisions based on emotion as much as they do on information or data. We use “gut instinct” and “intuition” to choose the right direction, and make snap judgements based on little more than a feeling.

That’s why authenticity is so important. People want to do business with others who believe what they believe. So once you know what you believe, once you can inject it into every fiber of your business and your brand, you can create something powerfully deep and compelling.

So, spend some time digging into what you really believe. The reasons that get you up in the morning and light the fire in your belly. Think about how you can change the world, the value of what you do and how it changes people’s lives. Then, find a way to encapsulate that in your messaging and your brand — Show, don’t tell. Demonstrate what you believe, and you’ll create people who will mobilize to your cause. You’ll get your 1,000 true fans, and you’ll keep building something as amazing as you are.

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