Marketing

Network Marketing

Is Network Marketing “REAL BUSINESS” and why it matters

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If you are making money – the answer is YES.   

 I think there is a stigma around the MLM (Multi Level Marketing) that’s not always warranted.  The visions of Ponzi pyramid schemes runs through people’s minds and all of a sudden one’s spidey senses are in hyper-drive at the mention of “joining the cult”.   

 Here’s my $.02.  Some networking marketing companies are not worth even considering, while others offer amazing opportunities for people to make a good deal of money if they are up for the hustle. 

  1.  None and I mean NONE will get you rich quickly.  It’s a sales job – it will take time.  Usually 3-5 years.
  2. If you want to be a big dog, you have to work like a big dog – I mean St. Bernard work.  
  3. It’s called Network Marketing for a reason – you have to share, talk it up and connect.
  4. You have  to BELIEVE in the product you are selling if you want to be one of those Big Dogs. 100% honesty and transparency will sell – if you don’t really believe in the product or service – you won’t be successful, at least on a big level.
  5. Speaking of success – it’s different for everyone. Some just want to make another $100 per month, some just want products at wholesale while others want to make 5-6 figures.
  6. For the most part – Social Media will 100% be your friend.  Again – it’s all about the network marketing part of it. 
  7. You need to understand the compensation policies – IE how you get paid, BEFORE you sign on the dotted line.  Every single one is different. 
  8. Speaking of policies – it’s YOUR responsibility to read the fine print.  Talk to others who have done it, research the hell out of the company – what are the complainers complaining about.
  9. Know that not everyone will think what you are doing is fabulous – haters will be haters. 
  10. Chances are your family and your BFF will not be your “partners” – INITIALLY.  If they are, they probably won’t be the hustlers – it’s just how it goes. 

 I’m a firm believer in multiple streams of income, MLMs do that.  So, am I currently involved with any Network Marketing companies?  Yes.  I’ve done several in my lifetime – either I liked the products or it was a great way for me to make a few extra bucks.  All were a decent experience. Currently Dave and I have a business with Isagenix –the comp plan is great, I love the products and it\’s easy to share what we do. . It makes sense for our nomadic lifestyle and we’ve met some cool people.  We still have our companies – this is just another income stream for us. 

How to choose one?  Do your homework, find one that fits your lifestyle and interests you!  Dave and I are long distance runners, and really active – so we gravitated towards the health and wellness part of the company we are with.  Again – it made sense for us.

What has been your experience?   

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website-mistakes

The great website debate

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We\’ve been doing a ton of websites lately and talking to even more people about the types of websites they need, how to access the back end of them, and basically the process of building a website. I’ve seen so many companies bamboozled by people who take advantage of the unknowing and the website naïve. It pisses me off and makes me sad.  So I’m going to offer a Website Nightmare  – Please don’t do this EVER checklist.

Here goes:

  1. Be very, very, very leery of someone who says you need a custom built CMS site – you don’t. What will happen is that person who designed the site will eventually disappear and you will be left with something that can’t be updated, fixed, and it’s just God AWFUL to maintain. There is NO need with all the WordPress prebuilt CMS templates out there.  No need. Don’t do it unless you are a HUGE corporation with in-house coders that can collaborate and work with the developer. Small businesses – use WordPress.
  2. Don’t get sucked into industry driven “templated” sites – that are often prefab CMS systems. You pay a monthly fee – but they own everything. Stop paying them and you have no site. Try to move it to another vendor – you can’t.  Once again you are at their mercy.
  3. Don’t use CANNED content – typically from industry driven companies who promise the Best Sites for REALTORS, Insurance, Financial Advisors, Manufacturers – the list goes on.  Canned content is useless – don’t do it.  You need to tell YOUR story, not someone elses.
  4. You should ALWAYS OWN your site – always.  Once the designer is done doing their magic – you have all the logins, passwords et al. The intellectual property is YOURS not theirs. From photos to copy to design. ALWAYS.
  5. If it sounds too good to be true – it probably is.  There are many overseas designers who do an amazing job and they will be far more cost effective than using a local person – the problem is they usually come in “pools” – and if you have a problem – good luck getting someone on the phone.  Who you worked with today will be different than who you work with tomorrow.  Now if your site is for a one day event – go for inexpensive. If it’s for your company – go local.
  6. Cost – it varies depending on what you need.  Some websites DO cost $20K, some should only cost $3K, some will cost $100K. Do your homework.  If someone is half the price of everyone else – RED FLAG. Danger Will Robinson – you probably aren’t comparing apples to apples.

Don’t get bamboozled. We’ve seen too many people stuck with something they can’t update, can’t move, can’t…well just can’t do anything with and they end up spending money completely redoing it.

Questions – call us. No BS from Jenn and I – we’ll be up front and honest with what you need versus what you have (or what you’ve been offered!)

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Copy-Competition

Why you should STOP copying your competition

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The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if you are just copying every move your competitors are making, you are just setting yourself up for failure.

At Red Barn, we love a good life hack or a process or software that helps us save time and energy, but when it comes to copying competitor’s content – we draw the line. Copying other’s content is a big no-no because it can actually hurt your marketing strategy and your business. Let’s go back to why you started your business, because you wanted it to be uniquely yours including your content. Here’s several reasons why copying your competition is just a recipe for disaster.

  1. They don’t know what they are doing either. Just because your competitor has interesting and flashy creative it doesn’t mean that it’s actually working. Unless you have access to their analytics to confirm, you could be making the same bad mistakes as your competition. Also, your competition could be just as clueless as you AND they also could be copying another competitor – and now it’s an endless cycle! No matter how good the creative seems, there is simply no guarantee it will work for you.
  2. You might have a different target audience. Every business has their own Target Client Profile – or target audiences. Your competition may actually be targeting a difference audience than you, and an audience that you have no intention of targeting. You and your competitors each have your own unique strategy in regard to targeting your audience, without knowing the thought and reasoning behind the marketing, you simply won’t know if that creative is appropriate for your audience.
  3. It doesn’t set you apart. Customers aren’t dumb, they will recognize if you are doing copycat marketing. Not only are you showing them that your business lacks creativity and is unable to promote your business in your own unique way, but by copying others you’re also not getting valuable data. You need to see what works and what doesn’t for your business and use your own data to adjust your marketing accordingly. Your marketing should be authentic and original to you and your business – that’s why your customers want to work with you – because of who you are.
  4. You’re limiting yourself and your marketing. Not only are you limiting your creative ability to target your prospective clients, but your creative won’t be nearly as effective as your competition because you won’t know exactly how to execute it like they do. If you have someone who does your marketing, you’ll also be limiting them and their creative ideas and expertise and producing great creative in the future.
  5. You are confusing your customers. You are not giving your business its own unique brand and identity. You’ll also confuse potential customers, as they will see the same style and messaging of creative from both you and your competitor.
  6. You don’t have the same budget or resources. Even though you have an idea of what your competition is doing, there may be a lot of software, staff, budget, or even a marketing company behind the scenes that are all working together.

Your competition’s content and marketing strategy may seem easy and obvious to you from the outside, but it could be very complex with a lot of systems running on the inside. The best content is fresh and new and also is optimized. You can’t emulate and replicate a company that has a full-time in-house content marketing team, in addition to external agencies or consultants, who also help with their content marketing when you are a small business on limited resources. It’s just not feasible.

What you should do instead of copying your competitors

  1. Determine your goals – create your own marketing strategy that will outline your own content creation, paid search, email, social media, SEO, social media, and design (digital and print). You should have a focus and target client for each of these channels. Some of your goals for social media may include increasing engagement on Facebook, driving more repeat traffic to your website, etc. Having your own goals and strategy will allow you to stick to your own plan and not follow your competition – which could conflict with your goals.
  2. Start using the right tools and people. To be efficient and productive you need to use the right tools. If you need to segment your email lists, then use an email marketing software that makes it easy. If you want to schedule social media out in advance, use a tool that lets you do that. And make sure you have the right people doing the right things. Don’t use staff who hate writing and have poor grammar to write your blogs. Use the best people for the job to create and execute your content marketing strategy – this could be an outside firm too if it’s something that can’t be managed in house. Learn to delegate when needed or when it makes sense.
  3. Do your research and don’t stop reviewing metrics. If you do your research right, you should be able understand some of the reasons why and how your competitors are doing what they are doing. You’ll also want to track your own metrics and adjust your marketing accordingly. Less traffic on LinkedIn and more on Facebook – boost your Facebook posts to capitalize. More email opens with specific topics or subject lines – adjust and implement more like those. You can also subscribe to email newsletters of your competitors so you can see what they are doing, how they onboard new subscribers, what their subject lines are, etc. You shouldn’t copy, but it’s a good idea to know what they are up to.

Don’t underestimate the damage that copying your competitor’s creative can cause when it comes to your marketing efforts. If you have questions or need some advice, give us call or send us an email. We love talking about this stuff!

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The power of your LIST

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It’s no secret that Team Red Barn is Pro Email Marketing.  The bang for your ROI buck is huge compared to other advertising and customer engagement methods.  It is all about the POWER of your LIST.  The more targeted, the more engaged, the higher that ROI will be.

The biggest question I often get is “But Cindy, how do I get a list to email to?”

You build it – over time.

First let’s talk guidelines.

Email rules here in the US are not as stringent as they are in the EU – as long as you follow the guidelines of the FTC CAN-SPAM Act: A Compliance Guide for Business and ONLY email to people in the US you will be fine.  Note – GDPR rules and regulations are insanely stringent and carry large fines. So if you work globally – make sure you are GDPR Compliant.

In the US, you CAN add people to your email list without having them OPT IN as long as you give them a clear OPT OUT option and comply with that request within the CAN SPAM guidelines.  There are also rules around advertisements, etc.

Note if you add people without them opting in you WILL by default have lower engagement rates, higher spam rates, and higher opt-out rates.  We only suggest this if it is a very targeted audience such as an association you belong to or are associated with and you are offering some type of educational content to them.  If you get high spam rates your email provider WILL turn you off and even black list you.  So beware.

The best way to build your list is organically. Here’s how we do it:

  1. Make is CRAZY EASY – is the rule and have opportunities everywhere for them to subscribe.
  2. ASK.  Every time I do a speaking engagement, training, etc – I ask people to sign up for my weekly email – I tell them the value they will get and of course they can opt out if they don’t like it.  I entice them as well – by giving them something OR making a donation to a local charity for each sign up. Works every time.
  3. LEAD MAGNETS on your Website – valuable educational and/or entertaining intel that they need to give you their name and email address in order to get your content.
  4. In your EMAIL SIGNATURE – have a hyperlink to your sign up form.
  5. ON YOUR WEBSITE – have sign up forms in a variety of places.
  6. Share lead magnets on SOCIAL MEDIA – capture email addresses that way.

It doesn’t end there – you need to actually use the emails you’ve collected to bring in the ROI.  Weekly nurturing emails and email automation based on segmented lists is what we do here at Red Barn and it’s how we help other companies tell their story in a low cost conversational and converting way!

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Should you use Email Automation?

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There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like.

Well, indeed it’s a bit computer geeky to set up the email automation, it is in fact far more human than sending one off emails.

First let’s get the lingo down.

Non Automated: If you are sending out an email and you have nothing set to “Trigger an Action” when someone clicks on something, opens something, or doesn’t do either of those – then you are not using email automation.

Automated: If you are setting up an architecture behind the scenes with Boolean cues i.e. “if this…than that” then you are automating. We marketers create workflows that automatically send emails to subscribers based on what they do or do not do.

Pros of Email Automation

First off, at Red Barn we do both. My weekly Thursday and Monday emails (SIGN UP HERE) are not automated. They are called just broadcast emails. If you don’t open them or don’t read them we aren’t prompting you to do something else.

Back to the pros…

Using Email Automation allows you to personalize and deliver customer-centric content that is specific and relative to your clients. In other words – you are speaking to them on a more personal level.

For both prospects and clients.

We use email automation to nurture prospects through the customer journey – bringing them along the Know, Like, Trust trifecta. We pepper them with content that will help nudge them to the trust and ergo buy phase. Perhaps they downloaded a quiz or an article, liked us on Facebook, went to a certain page on our website – all might trigger a unique email experience to them. Speaking to them on a personal level. “Hey Jenn, thanks for downloading that paper on Email Marketing – here’s something else you might like XXXXX”

We use automation to nurture clients in our Business Success Framework program – helping Corporate Executives launch Coaching and Consulting Careers. Everything from – \”Hey, you’ve got this\”, to \”Hey, I see you haven’t completed Module 2 and you are probably missing something AMAZING.\”

In the end – almost any action a person takes when engaging with your brand can be tracked and incorporated into an email marketing automation.

Found this handy stat on CampaignMonitor.com – “email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.”

When you are ready to dip your toes – call us. WE LOVE EMAIL MARKETING AUTOMATION.

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The Post Retirement Entrepreneur

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“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.”

When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some.

In fact, many recent retired execs I speak with feel lost but, more importantly, feel the need to take what they’ve learned and do something meaningful with it – they want to leave a legacy, they want to make a difference.  This mindset often results in joining a board, volunteering, or even opening their own company and working as a consultant or coach OR all the above.

It all makes sense.  Many retirees live 20-30 years post retirement and if they truly loved their career why not continue working and giving back, sharing knowledge, and padding the “fun fund” while they’re at it.

Here are some interesting facts I’ve discovered about my fellow Boomers who are opting to be entrepreneurs for the first time. (note this is based on my personal connections – not some deep market research!)

  1. It’s not about the money – it’s about the meaning, the mission, and the legacy.
  2. Speaking of money – most don’t NEED to match their corporate salary, in fact, most shoot for 50-100K per year.
  3. Most opt for service-based industries – such as coaches or consultants because the startup cost is not huge and the transition is seamless. They aren’t learning new skill sets.  YET – some opt to go in a completely NEW direction including retail.
  4. More often than not – they prefer to go solo. No employees but bringing in contract workers if needed since many managed large teams for decades.  “Been there done that” is the mantra.
  5. Flexibility is important. They don’t want stress, they want to work when they want and vacation when they want.  They are “retired” after all.
  6. If they are consultants – they are insanely picky about who they will work with. It goes back to enjoying the journey not building an empire.

If you are approaching the magical sixties and aren’t really ready for retirement, but are ready to exit your current job – perhaps entrepreneur life is for you.

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Personalize your Marketing efforts

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Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns.

Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something they’ve done is good, or if it will work, I ask them what they would do if they were one of their customers and THEY got that email, saw that billboard, saw that ad?  When they tell me their response – I say “exactly” – good or bad.

So, what are top brands doing to increase engagement and conversion?  They are getting deeply personal.

  • Know your data, your audience, and their actions. You don’t need a multi-billion dollar budget to do this – you just need a system.  It’s important that you are looking at your email open rates, your Google analytics, and your social engagement on a consistent regular basis.  Know what’s working and what isn’t.  More importantly, you want to SEGMENT out your DATA.  Find the highly engaged followers or readers and give them more, more, more of what they are looking for.  Next, you want to do a deep dive on who those high engagers who convert to clients are – what is their demographic?  If you find commonalities, you are building your TCP – your target client profile.
  • Personalize your delivery. From simply adding a first name or company name within an email marketing campaign to redirecting email and social media campaigns based on behaviors and actions taken, to highly personalized website experiences based on previous actions or their demographical makeup.  Artificial intelligence will play a big part in all of this over the next 5 years – in fact, big brands are already using it.
  • Be real. Once again I’m preaching authenticity.  Your customers want to know that you “get them” – the only way to do that is to be on their level and connect with them.  You won’t appeal to everyone but you will appeal to those who love love love you – and don’t you want them as clients versus the ones that could give a rat’s ass about you?  Enough said on that subject 🙂

In the end, you have to connect with your clients and prospects on a deeply emotional level.  Heart and soul, transparency, storytelling, BFF personal kind of level. When you do – the magic happens.  Try to constantly be pitching and making assumptions – rarely works.

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Email in Her Forties and Going Strong

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In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was!  The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth of sales – more importantly it was an AHA moment.  Email marketing worked and well – the rest is history.

I’ve heard email marketing is dead.  For the 1000th time (or more) I’ll say “Nope, still relevant and effective” to the naysayers.

I’ll also tell people – the more the merrier.  I get looks, gasps, and OMG I can’t spam my clients with email.

If the content is GREAT, you aren’t spamming – you are bringing value. 

Not everyone on your list will read every email you send out.

Yes, some will go to spam.

Yes, some firewalls will block you.

Yes, you will get some opt-outs  Who cares?

How do you win?

  1.  Sanitize your lists. If they haven’t opened an email in 90 days – remove them.  They aren’t interested.
  2. Let them Opt in. We’ve all added folks to our email lists, and I’ve known more than one company who has bought lists.  The BEST ROI from your email marketing will come from an opted in list or lists.  If someone opts in – they want to get information from you.  It’s really that simple.
  3. People DON’T want to be sold to. People do want opportunities, they do want to solve pain points, they do want to add value and pleasure to their life. THEY want to make that decision based on information they’ve garnered and digested.  If you are constantly asking for the sale and offering no value in return – you will get deleted.  Go back and look at the emails you’ve read AND ones that you’ve taken action from.  WHY did you do it?  Your customers are no different.
  4. Tell a story. Your email marketing should be conversational.  People want to feel like they are sitting across a table from you at the little coffee shop on the corner, or sipping a scotch at the local country club – whatever that vibe is – they need to FEEL it when they are reading your emails.  The best brands make you FEEL, they pull you in, and they are masters at FOMO (Fear of Missing Out) as in OMG if I don’t have this I won’t be part of the inner circle or my life will never be the same.  Seems crazy – but FOMO has worked for as long as humans have walked the earth.
  5. Be Authentic. Damn if I haven’t preached this for decades… but I’ll say it again.  You can’t fake it – be authentic. Show your true colors, not the colors of your competitors – you can’t be a copy cat and win.  Just be yourself – you will attract the right clients and the right time and the right place.  Trust me on this one – just be you and let your team be them.

 Happy 41st Birthday Email Marketing – Damn we love you lots and wish you a long long life.

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Stop asking “what do you do?” – ask this instead…

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It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company because it was always so hard to give a 30 second summary of what I actually did. Sure, my official title was Customer Service Rep., but it really didn’t tell people what I did. Of course, I dealt with customer orders, complaints, and questions, but I also worked on inventory, handled the shipping paperwork, sent invoices, and even helped in various other departments when needed.

It wasn’t just about trying to explain my job, I also had to explain what the company did, which could get technical, but we won’t get into that. But all that aside, what does my job really have to do with me. My job doesn’t define me, I didn’t grow up saying I wanted to be a CSR. Even now with a job title of President, it still doesn’t help you get to know me any better does it?

So, after years of answering and even asking the question “So, what do you do?”, I’ve decided that the phrase is now dead to me. I’ve deleted it from my vocabulary. If you really want to get to know people, start asking them “Who are you, what are you passionate about?”. Here’s why. What you do is such a small part of who you are. Let’s pretend you just asked me “So Jenn, what do you do?” my standard response is “Well Joe, I’m the President of Red Barn Consulting, a sales, marketing, operations, and biz coaching and consulting company. I pretty much handle all the day to day operations and make sure everything gets done.” That’s pretty boring right. You really didn’t learn anything about me – other it’s my responsibility to make sure shit gets done.

Now, let’s pretend you asked me my new go to question about who I am and what I’m passionate about. Here’s how I would respond. “ Hi Joe, thanks for asking! I’m a wife, pet mom to 3 cats and 2 crazy German Shepard puppies, and an avid animal lover. I work for Red Barn Consulting, a sales, marketing, operations, and biz coaching consulting company, and I love what I do because I get to learn new things, work from home so I can spend time with my zoo, and I handle all the operations of the company – I make sure nothing falls through the cracks. I’m also very interested in Real Estate, own a 3 family investment property, plan to get my license eventually, and I LOVE to travel – especially to anywhere in the Caribbean. I have a passion for baking, I’m a neat freak, but I also love spending time outside getting dirty, at the gym, or relaxing in my pool. Reading is one of my favorite hobbies and I’m a Harry Potter dork.”

Which question gave you more insight in to who I really am and what I love to do? Where you able to find anything that we have in common? Asking better questions leads to better conversation and truly tells you about who the person is. I don’t care if you are a CEO, janitor, or mid-level manager. I want to know why we should be connecting. What do we have in common. When it comes to networking, it’s not all business – it is personal and that’s how you make those connections. I want to learn about people, what makes them tick, what do they love to do.

Next time you attend a party, networking event, etc. give my new method a try. And make sure you let me know how it goes. Let’s try to start a new trend!

Stop asking “what do you do?” – ask this instead… Read More »

authenticity

Marketing 101 – Why Authenticity wins the game every time

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Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making.

If you want to create brand evangelists versus just transactional “buyers” the one thing you need to rock is…

AUTHENTICITY

How does one be “Authentic” in a world of crazy chaos and “fake news” – how can you show your prospective customers the real you?  And yes, you do need to show them the real you – the real authentic you.

Here are my rules of engagement.

  1. Your personal brand is NOT different than your professional brand. I am not a “formal conservative person”, therefore my company website is fun and loud, my bio is very conversational on my website – and I am an open book on Facebook, Twitter, and Instagram.  Love me or hate me – I am who I am.  I attract clients who match my vibe, who understand me and well…. like me!
  2. Educate. Educate. Give your customers something that means something to them.  Give them what they want, not what you think they need.  Well, most of the time.  80% of your content should be what your customers will want to read, something they will find value in.  In many cases, your customers may not know they have a problem until you enlighten them – that’s when the 20% comes in. That’s when you identify the pain and show your solution.  Once you show that you understand them, and you have given them something of value over and over again – they will consider buying from you.
  3. Talk to them!  The best content is conversational.  Use email campaigns to “talk” with your prospects and customers, use video, chatbots.  And yes, even have IRL (in real life) conversations with them.  Remember – this isn’t about selling, it’s about showing the real you, and connecting with them on an emotional level.
  4. Know what you and your Brand stand for. So many people shy away from taking a social stand – I don’t – at all. If someone doesn’t agree with the fact that I’m a liberal that’s ok.  I’m not for everyone.  What do you stand for?  What does your brand stand for?  WHY are you in business – and why does it matter to your clients and prospects?  Being transparent is critical.  Be raw, be open and share personal stories.
  5. The Sword is mighty. If you or your brand makes a mistake – and it’s tossed out on social media, address it publicly.  Apologize and make it right.  Be respectful.  You will be amazed how you can turn an angry prospect or client into a brand evangelist.  Validate their pain – because it is REAL.  Take it offline to work out the details.  This holds true for any unhappy customer – remember this is focused on emotions.  Put yourself in their shoes – how would you feel?  More importantly, how would you like to be treated?  Yes, the Golden rule applies here.

I, like many business owners, was afraid to show my true colors until I said screw it, tossed the marketing 101 old school shit in the garbage and just went for it.  The result was magical.  I no longer work with clients that I don’t like, that don’t appreciate me, and that don’t – well, mesh with my brand.  I also have a sense of freedom around my brand.  The funny thing is, I’m raw, I’m open, I tend to swear just a little bit in my copy and so many of my loyal tribe are what you would deem conservative – in that they have c-level jobs in conservative industries.

One day we won’t have to say – Don’t judge a book by its cover – because the cover will be who the people really are.  Times are changing in corporate America and I LOVE IT.

If you want to see more of the real me – sign up for my Thursday morning missives – they are 100% raw, authentic and transparent Cindy.  They come out weekly – on Thursdays at 6 am.  To be honest – it’s my journal that I share with the world.  No secrets.  Just me.

Cindy

PS – one of the #1 ways I get new clients is from that Thursday email – and I rarely talk about Marketing, Sales or Biz Ops.  Go figure!

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