Small Business

Can you have it all?

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There are a myriad of books, blogs and coaches who tell you that yes, indeed you can have it all. Successful business or career, happy home life and the magical happy you. Trust me, I’ve read a bunch and spent 5 figures on coaches working on just this.

I wanted to learn how to just BE. Be in the moment and turn my brain off to the other things wandering around in there.

When I’m in the moment working – I want to be there, but when I’m not in my office doing deep work I want to turn it off. Can some people do it? Sure. Is it easy. Absolutely not. Have I accomplished my life long dream of work/life/me balance? Well sort of, because it takes super powers on some levels, patience (of which I have little) and perseverance.

Here’s where I typically get hung up. When I’m deep and narrow into something – I have a hard time being deep and narrow on other things. So when I’m super into being healthy – I feel I need to give 100% to that and other things fall by the wayside. It seems like I can only be hyper excited and focused on ONE THING. By the way – many, including Gary Keller in his book The One Thing. Feel that focusing on only one thing brings better results. I agree – but what about all the other “stuff”? How do you balance it!

Here’s what I’ve learned

  1. Be realistic and cut yourself some slack. There is no such thing as the perfect life or person.
  2. Do what brings you joy
  3. Know what is really important to YOU – not what’s important to others
  4. Surround yourself with people who bring you joy
  5. Be in the moment to the best of your ability.

Through my journey, I discovered I spent a lot of wasted time trying to make other people happy. I’m done. Now – if I want to quit work at 2 pm and get my hair cut I do it. If I want to work a 16-hour day – I do it. That’s my balance. I don’t have anything to prove to anyone but me.

I’m realistic about my time and more importantly my energy and what brings me joy. When I’m in the work zone – and having fun, I stay there. Like now – I’m in the writing zone so I’m pumping out content. When I’m not in the work zone – I give myself a break. Perks of being an entrepreneur – but I chose that life because it makes me happy. (see #2)

So that’s the secret – it’s all about being true to YOU and the hell with everyone else and all the self help books on the subject. Your life is vastly different than mine – but in the end life is too damn short to be unhappy.

About that One Thing – yes it works. When you are acutely focused on the mission at hand, shit happens for the better. When I sign up for a road race, I plot my training plan and I focus on that one thing when it comes to exercise – but that doesn’t mean I disappear off the face of the earth until the race is over.

Try being nice to you – and yea, you can have it all.

Can you have it all? Read More »

Sunday Anxiety

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Sunday anxiety is a real thing.  Most people get super excited by end of day on Thursday because the next day is FRIDAY and then the holy grail – the WEEKEND is almost here.  Saturdays are fine and even Sunday mornings, but then 1PM on Sunday rolls around and it begins. You start thinking about the “M Word” – Monday.

Did you realize that you spend about 80% of your life working?  I had my first job at the age of 12, and most people work well into their 70s.  Why do so many people stay in jobs that make them unhappy?  Why do so many people have Sunday anxiety?

Here’s my $.02 on why people stick when they should flee:

  1. Aversion to Risk. Sometimes staying in a place you know, is easier than headed to a place you don’t know.  Maybe the grass won’t be greener?  That is true, but you will never know if you do not try.
  2. So many people I meet with don’t feel they deserve a better job, or have the ability to be an entrepreneur. What they don’t realize is that skills can be taught, what counts is the mindset and the WANT to succeed.  Switching the mind to focus on what you want versus what you do not have is one of the biggest secrets to success.
  3. Martyr Syndrome. Yes, some people just love to complain and not take responsibility for their own lives. In other words, it’s always someone else’s fault that they are miserable in their job.  #toughlove moment – Only you can control your life.
  4. So many people are in jobs they hate because of outside influences – such as spouses, parents, partners who pressure them to stay because that’s what they should do, it’s the responsible thing, blah blah blah.

At the end of the day, you only get so many trips around the sun,  the years, the days, the minutes are finite.  #YOLO  I learned a very long time ago that staying in a miserable situation is well… miserable.  I can never get that time back.  That’s not to say you jump ship when the going gets tough, that’s very different than symptoms such as Sunday Anxiety.

One of the things I work on with people who are deciding if they are entrepreneur material is digging deep into what makes them happy. What do they want to do with the rest of their lives?  Is it where they currently are?  Or somewhere else?

Next time a frown shows up on your face around 1PM on a Sunday – take a very deep look inside as to WHY.  Here’s some great news – the best time to launch a business or look for a new career path is while you have a steady income.  Less stress, higher success rate as the desperation factor is gone.

Enjoy your life, you deserve it!  Don’t you?

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It’s never too late to….

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So many of you know I’m a runner. Proudly I’ve completed a couple half-marathons and numerous other races. I’m a back of the pack girl, it’s never about winning it’s always about finishing and for me…not being last!

You see I never considered myself an athlete. In fact, back in the 70’s high school gym class was brutal. There were always team captains (not me) and they got to choose their teams. You guessed it, this girl was always chosen last. Team sports – not my thing.

Fast forward a couple decades and I’m 45. I find out I have high blood pressure, like everyone else in my family. The doc told me if I didn’t reduce it I would likely have a stroke. My options – meds or exercise. For some reason, I decided that running is what I should do. I signed up for my first road race. A five miler on my 45th Birthday – in August, in the heat. Oy Vey!

First “training run” I couldn’t even make it 1/8th of a mile. But slowly I built up and I finished that race. I wasn’t last – but close to it. The rest, shall we say is history. So, what does this have to do with business? Everything. You see, you are never too late to do anything in life.

Change careers, launch a business or hell move to an island and sell shell necklaces if that’s what brings you joy!

Here are some examples:

Leo Goodwin, founder of Geico did so at the age of 50 – it’s no longer a family business and in fact it’s a household name.

Harlan David Sanders – AKA The Colonel, founder of Kentucky Fried Chicken launched that franchise at the age of 62. Most of his peers, I would guess, were retiring, not the Colonel.

Robert Noyce with a PhD from MIT in hand founded Intel at the age of 41 – a youngster compared to the above two!

And then there is Reid Hoffman who founded LinkedIn at the ripe age 35, quite old for a tech start up. That company went public when Hoffman was 43.

So when I hear, I’m too old to launch a business, or I’m too old to do this or do that, or I’m too old to run a marathon…I simply shake my head and smile. Because I know better – you are never too old to try ANYTHING!

What’s on your list that you haven’t done because you thought you might be past your prime? Inquiring minds do want to know!

It’s never too late to…. Read More »

Do you have what it takes to be your own boss?

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Are you sick and tired of working for someone else? Putting in long hard hours just to benefit the owner of the company and shareholders? Working the 9 to 5 grind week after week with no end in sight? Yup, we’ve been in your shoes. We know how it feels. Depending on the culture of the place you work at, you feel like just another cog in the wheel. So, are your finally ready to be your own boss and start your own company? GREAT!

The first thing you need to know about being your own boss is that it isn’t all rainbows, glitter, and unicorns. It is liberating and exciting, but it has its pros and cons just like anything else. Before you ride off into the sunset to start your own company, make sure you know what you’re in for.

Setting Your Own Schedule. I think this is one of the biggest draws to being your own boss. You have the freedom to create your own schedule. However, you may find that like so many other business owners, you are working longer hours than you anticipated. You still have the flexibility to determine when your day starts and ends, when you take vacations, and handle all your personal obligations.

Creative Freedom. You determine what your products and services will look liked, when they will be available, and how you want to deliver them. If something isn’t working, you have the power to revise those offerings to ones that customers may respond better to or terminate them if they no longer interest you in providing them anymore.

Creating Your Own Core Values. You get to set the tone for how your company is see. What’s most important. You can align it with your own personal values and infuse it into every aspect of the company.

Money. You don\’t draw a regular paycheck, not like you would if you were an employee of someone else. You get paid with what is left after expenses, taxes, etc. And you are solely responsible for generating your income. If your business idea flops or you don’t follow the right steps to create a successful business, you could lose your entire initial investment. BUT you also aren’t limited to what you can earn. If you work hard and set yourself up for success, it\’s possible to generate great wealth when you run your own enterprise.

Tax Benefits. Business owners can take advantage of a range of tax benefits despite paying higher Social Security and Medicare rates. They are allowed to accelerate or delay particular expenditures, hire family members and write off a greater variety of business expenses. These options can dramatically reduce the tax burden.

Health Benefits and Retirement. You’ll have to pay for your own health insurance unless you have a spouse who works at a company who provides them. If you are purchasing them yourself, you’ll find that you are paying higher premiums vs. what you paid as an employee. You’ll also be responsible for contributing to your own retirement account without any employer match.

Being your own boss can be both satisfying and terrifying. If you put in the hard work and dedication, you can achieve success in being your own boss. Just remember that it does come with its advantages and disadvantages – and you have to look at them all. The best way to make sure you start out on the right foot, is to have a mentor or coach, who can help you set yourself up for success and make sure you are ready to take the leap. Being your own boss can be far more rewarding than you can imagine.

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Accountability – What’s your excuse?

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When you think about accountability, most people think it means taking responsibility for your mistakes. Admitting when you messed and taking the blame for any fall out. That’s now wrong, but it’s only a part of really and truly holding yourself accountable for your actions.

Meriam Webster defines accountability as the quality or state of being accountable; especially : an obligation or willingness to accept responsibility or to account for one\’s actions. The way I interpret accountability means also taking responsibility for why you aren’t happy, working your dream job, or living the life you truly want. Making excuses or inactivity is still an action – and it doesn’t mean you can’t be held accountable.

Let’s be brutally honest with each other for a minute. We all make excuses, probably every day, for why something isn’t done. At work, you might have 6 different open projects swirling around your desk, and something slipped through the crack. You own up to it, apologize, and make sure it gets done ASAP. At home, you might have forgotten to move the clothes from the washer to the dryer because the kids needed a ride to practice or had a band concert, so now you have to run them through another wash cycle. Both situations could easily be blamed on being overworked or having too much going on – but we own up to making the mistake or not paying attention or not scheduling our time correctly.

BUT why do we make excuse after excuse when it comes to achieving our goals and dreams? Think about it for a minute. Have you had a goal that you’ve always wanted to achieve? Maybe it’s starting your own business or traveling the world. Neither of them is as complex as finding a cure for cancer or creating world peace. So why haven’t you done it yet? In your mind you make the same excuses over and over again. The timing isn’t right, you don’t have $50,000 saved in the bank, something less important popped up and you decide that for some reason that should come first. Excuse after excuse.

It’s time to start holding yourself accountable for your goals. Just because you’ve never said them out loud or shared them with anyone, doesn’t make them any less real or important. So why do we constantly make them feel like they are less real and less important? Because we aren’t holding ourselves accountable.

We’ve been working with a business coach at Red Barn and one of the big things he preaches is time blocking and scheduling. You want to take that dream vacation – do it. Look at your calendar right now and block that time off. You don’t necessarily have to book the vacation today, but if you never block it off, something will always come up and keep you from doing it. You want to start your own business – awesome. Create a contract with yourself and include the key dates – date you start your business, date you quit your job, dates you will have the business plan done, business paperwork filed with the state, etc.

Life is WAY too short to keep putting your dreams on hold. Don’t let others dictate what’s important in your life because you aren’t taking accountability for what you really want. No one is going to check in with you to see if you’ve booked airline tickets yet or met with a business attorney. So, start putting dates on your calendar, and start living the life that’s really going to make you happy. No one wants to look back 20 years from now and feel like they missed out on opportunities.

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Working from the Road – Remotely!

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I’m penning this article while sitting riding in my RV through the hills of West Virginia enroute to Kentucky. I’ve created a work scenario for myself that allows for this type of flexibility. “Back in the day”, very few people could work remotely unless they were writers and had typewriters, a travel luxury. Today, more and more companies/organizations are allowing their team to work from virtually anywhere. Now, as Jenn at Red Barn would say, it’s not all roses and unicorns this remote world I live in – but, it’s pretty darn close. Why I LOVE IT

  • I work on my time. In the end, as long as all the work gets done and clients are happy, does it really matter when the work gets completed or where? Absolutely not. In fact, I am far more creative when I’m not sitting in my office surrounded by stuff. Put me in my RV (I wrote 4 magazine articles this morning before 10 am), or outside in the woods and I’m creative as all get out!
  • Change of pace. Going back to the creative piece, sometimes different scenery can inspire or the lack of the stifling office piles of papers (well in my office anyway) gives you some freedom to think better. For me, getting away always improves my work output.
  • My team is huge, costs are low. I can have employees all over the world and I don’t have some massive brick and mortar to pay for. I can also give my clients a more competitive rate and pay my employees more and even offer them more perks.
  • My employees are happy. Happy employees mean happy customers means happy business owner. If one of my team members wants to take their laptop and go sit at a park for the day, they go. The only “No” is if there are scheduled staff meetings or meetings with clients. Although we’ve been known to have more than one meeting outside or even via Skype.

The Challenges

  • Sometimes you miss people. Now today, I’m in the RV with Dave – so I have people! But there are days when I don’t have any client appointments and I’m just tired of no human interaction. Same with my staff – good news is we are all conscious of that challenge and work with it. We may all get together at my house or all grab lunch – just for some humanizing!
  • Staying Organized. Big challenge for me, not my forte but I force myself. Between project management tools, lists, and cloud based everything, I seem to keep it together. You must embrace technology if you want it to work though.
  • Not everyone is a good remote worker. I learned this the hard way when hiring my team. I’ve learned that some people just love a cubicle (Gasp – not for me at all!).
  • Discipline. You should be disciplined working remotely – especially for me in the RV! I set work time and stick to it. But once my work is done – I’m done, I don’t sit in front of my laptop from 9-5 because I’m supposed to.
  • Getting away from work. When you don’t go to an office, your office follows you around. My discipline challenge is not working all the time vs. not working enough! At home, I leave my office and don’t go back in. The RV is a bit more challenging! I put away my laptop and papers into my bag and that’s me closing the door for the day.
  • Security. Making sure our data is secure in multiple locations has its challenges, but we just have processes to ensure we are internally compliant! So far (fingers crossed) we’ve done very well!

Business owners who allow their team to try working remotely might be pleasantly surprised of the outcomes! Happier employees, better productivity and increased revenues!

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Q4 is here – and this what your competitors are doing!

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Like a ninja in the dead of night, Q4 has crept up on us, again – regardless of the fact that it comes this same time every year! Yes, it’s Q4 and I’m in shock. Wasn’t it just New Years? How have 9 months gone by in the blink of an eye? As the shock slowly wears off, here are a few things that you should be doing for your business: (btw – your competitors are probably already doing them!)

Talk to your team – No, I don’t mean saying Hi on your way to the coffee maker, but check in with them, conduct Annual Performance Reviews, see if they have any feedback on how things are going and what can be done better.

Improve brand recognition and reputation – If your website is from 1999 and you have no presence on social media – it’s time for a rebrand. Make sure your mobile friendly on the social sites that your clients visit. If you have negative reviews, don’t ignore them, address them, and find out how you can fix the problems. If your competitors are ranking higher on Google than you, then you’ve got some work to do!

Set sales goals – Even if you won’t reach your sales goals for 2017 – make sure you set goals for 2018. If 2017 was too much of a stretch, make sure your 2018 goals are a little more reserved. If you blew 2017 out of the water, then it’s time to get realistic and set more challenge goals. You aren’t doing yourself any favors by setting goals that aren’t somewhat of a stretch.

Clean up your contact list – That customer who won’t return your call – probably is not going to buy from you. Clean up your list and weed out any prospects who aren’t interested. It’s just a waste of your time to chase them, and probably frustrating on their end to keep dodging your calls or emails.

Plan for Q1 – It’s all about preparation! If you want to start Q1 off with a bang, you have to be ready. You should always be planning at least a quarter ahead if not more. What’s in the sales pipeline? What’s your marketing & sales strategy? Cash flow analysis and updated business planning – all need to happen now for next year.

Even with the best laid plans and intentions, Q4 can be a very hectic time. As you close out the year, and prepare for a new one, don’t forget to appreciate your staff and all their hard work. After all, you couldn’t have done it without them!

Q4 is here – and this what your competitors are doing! Read More »

The kind of workplace culture employees want

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One aspect of my job I particularly love is how much I get to interact with our customers. Obviously we talk about their marketing, but the conversations roam in many directions, which for me is part of the charm of working for Red Barn Consulting.

Our clients range from more corporate institutions like banks, insurance companies, and healthcare facilities, but also entrepreneurs and small businesses.

What strikes me is that no matter the business, and whether it’s based in Connecticut, the other side of the country, the need to “get it right” when it comes to workplace culture is crucial to retaining key employees, the ones you really can’t afford to lose.

As a whole, the job market is really tight. Employers are struggling to fill positions and hang on to good employees. Salary, benefits, and growth opportunity are obviously a huge part of the draw, but “culture,” often intangible, plays just as key a role.

When it comes to that je n\’ais se quoi of workplace culture, what are your potential employees looking for?

A seat at the table — Even junior level staffers want to know their contributions are valued. This doesn’t mean the CEO has to carefully consider every idea the greenest guy in the building has, but it does mean providing opportunities for employees at all levels to have their voices heard. Millennials especially do not want to just show up, keep their noses down, and go home. Being able to contribute is a strong motivator for quality employees.

A good mission — Whether your organization sells widgets or helps the homeless, it should have a strong mission that serves as a rallying point for your troops. More than just words, the mission needs to be reflected in your company’s ethos. Feeling good about what the company does and how it does it means quality employees will give 110%, with pleasure.

A comfortable environment — Starched shirts and rigorous enforcement of policy “just because” it is the policy are out. Good employees are looking for a workplace that feels positive and comfortable. When you’re spending 8+ hours a day there, it just makes sense!

A flex policy — Good employees are happy to give it their all, and not just 9 to 5. They are willing and eager to stay late when needed, to handle something off hours, to contribute when helpful to projects far outside their functional area. At the same time, good organizations provide flexibility in return. Need to leave early to catch a daughter’s softball game? Need to work remotely while the plumber fixes a leak? No problem.

A team worth supporting — “I want my employees to work collaboratively, to help each other.” The good news is, your employees want this as well! The key though, is building a team worthy of helping. It’s vital to pay attention to culture and overall “fit” when hiring. One bad apple can indeed spoil the whole bunch. You are building an army of sorts, and you need every member to feel invested in the success of everyone else.

What are some important elements in your workplace culture? I’d love to continue the dialogue.

The kind of workplace culture employees want Read More »