RV Archives - High Performance Coach Cindy Donaldson

How to Get the BEST Clients

Leave a Comment / Entrepreneur, Featured, Marketing / By Cindy Donaldson / June 4, 2020 / attraction marketing, authenticity, Cindy Donaldson, clients, RV, Thursday Club, Tiffin, values

This month in our private “The Thursday Club” we are diving into the Law of Attraction – think friends, clients, acquaintances, etc.. What you put forth, you attract. What you say, you become.

I’m coaching on how to create a personal brand that attracts the right people and clients into their inner circle. Because you are who you surround yourself with – yes your Mama was right.

Here’s where many businesses go wrong – they think that brand trumps people. When your brand excludes the people connection it becomes a commodity and then often the price is the point. Not always – but often.

How to attract the BEST clients? Be authentic. Don’t fake it. Be honest, be real and deliver on what you promise.

Some stories…..

I’d like to share why I bought a Tiffin Motorhome.

I did a bunch of research and found that it is a family-owned business, that customer service was their #1 priority and they stood by their word.

ALL of their marketing talks about it.

ALL of their social media screams to it.

ALL of their EMPLOYEES honor those values.

Their tag line is “Roughing it Smoothly” – it just sings to me.

They have Clubs and Get Togethers for Tiffin owners – and again they go above and beyond.

They charge a premium for their products, and I’m willing to pay that because I want to be able to pick up the phone and talk to Bob or Trent Tiffin if there is a problem.

Their brand is ALL about the people! Their employees – their owners – their family.

Not everyone cares about the level of customer service I do – some are more concerned about the price – and that’s ok!

Not everyone wants the RV I have – again that’s ok.

Tiffin Motorhomes is a prime example of using Attraction Marketing to woo people like me.

What they put forth – they attracted. They think of all the little details and they have an avatar of ME in mind.

Now let’s take my company Red Barn Consulting

If you look at our marketing, what we put forth, who we are – we are very intentional.

We aren’t for everyone. We know that.

We want to work with people who we like, who we can bring value to and who can afford us.

Jenn and I are not corporate, we are more country than city – and there isn’t a suit in either of our closets. We go above and beyond to make sure our clients are happy and if you aren’t for us, we will let you know.

So if you attracting clients who aren’t a good fit and your “perfect client” eludes you – go back to your marketing and your messaging – there is something off.

Tell YOUR story – make it about people, not your logo. You’ll see a shift.

How to Get the BEST Clients Read More »

Working from the Road – Remotely!

I’m penning this article while sitting riding in my RV through the hills of West Virginia enroute to Kentucky. I’ve created a work scenario for myself that allows for this type of flexibility. “Back in the day”, very few people could work remotely unless they were writers and had typewriters, a travel luxury. Today, more and more companies/organizations are allowing their team to work from virtually anywhere. Now, as Jenn at Red Barn would say, it’s not all roses and unicorns this remote world I live in – but, it’s pretty darn close. Why I LOVE IT

I work on my time. In the end, as long as all the work gets done and clients are happy, does it really matter when the work gets completed or where? Absolutely not. In fact, I am far more creative when I’m not sitting in my office surrounded by stuff. Put me in my RV (I wrote 4 magazine articles this morning before 10 am), or outside in the woods and I’m creative as all get out!
Change of pace. Going back to the creative piece, sometimes different scenery can inspire or the lack of the stifling office piles of papers (well in my office anyway) gives you some freedom to think better. For me, getting away always improves my work output.
My team is huge, costs are low. I can have employees all over the world and I don’t have some massive brick and mortar to pay for. I can also give my clients a more competitive rate and pay my employees more and even offer them more perks.
My employees are happy. Happy employees mean happy customers means happy business owner. If one of my team members wants to take their laptop and go sit at a park for the day, they go. The only “No” is if there are scheduled staff meetings or meetings with clients. Although we’ve been known to have more than one meeting outside or even via Skype.

The Challenges

Sometimes you miss people. Now today, I’m in the RV with Dave – so I have people! But there are days when I don’t have any client appointments and I’m just tired of no human interaction. Same with my staff – good news is we are all conscious of that challenge and work with it. We may all get together at my house or all grab lunch – just for some humanizing!
Staying Organized. Big challenge for me, not my forte but I force myself. Between project management tools, lists, and cloud based everything, I seem to keep it together. You must embrace technology if you want it to work though.
Not everyone is a good remote worker. I learned this the hard way when hiring my team. I’ve learned that some people just love a cubicle (Gasp – not for me at all!).
Discipline. You should be disciplined working remotely – especially for me in the RV! I set work time and stick to it. But once my work is done – I’m done, I don’t sit in front of my laptop from 9-5 because I’m supposed to.
Getting away from work. When you don’t go to an office, your office follows you around. My discipline challenge is not working all the time vs. not working enough! At home, I leave my office and don’t go back in. The RV is a bit more challenging! I put away my laptop and papers into my bag and that’s me closing the door for the day.
Security. Making sure our data is secure in multiple locations has its challenges, but we just have processes to ensure we are internally compliant! So far (fingers crossed) we’ve done very well!

Business owners who allow their team to try working remotely might be pleasantly surprised of the outcomes! Happier employees, better productivity and increased revenues!