sales goals

Like a ninja in the dead of night, Q4 has crept up on us, again – regardless of the fact that it comes this same time every year! Yes, it’s Q4 and I’m in shock. Wasn’t it just New Years? How have 9 months gone by in the blink of an eye? As the shock slowly wears off, here are a few things that you should be doing for your business: (btw – your competitors are probably already doing them!)

Talk to your team – No, I don’t mean saying Hi on your way to the coffee maker, but check in with them, conduct Annual Performance Reviews, see if they have any feedback on how things are going and what can be done better.

Improve brand recognition and reputation – If your website is from 1999 and you have no presence on social media – it’s time for a rebrand. Make sure your mobile friendly on the social sites that your clients visit. If you have negative reviews, don’t ignore them, address them, and find out how you can fix the problems. If your competitors are ranking higher on Google than you, then you’ve got some work to do!

Set sales goals – Even if you won’t reach your sales goals for 2017 – make sure you set goals for 2018. If 2017 was too much of a stretch, make sure your 2018 goals are a little more reserved. If you blew 2017 out of the water, then it’s time to get realistic and set more challenge goals. You aren’t doing yourself any favors by setting goals that aren’t somewhat of a stretch.

Clean up your contact list – That customer who won’t return your call – probably is not going to buy from you. Clean up your list and weed out any prospects who aren’t interested. It’s just a waste of your time to chase them, and probably frustrating on their end to keep dodging your calls or emails.

Plan for Q1 – It’s all about preparation! If you want to start Q1 off with a bang, you have to be ready. You should always be planning at least a quarter ahead if not more. What’s in the sales pipeline? What’s your marketing & sales strategy? Cash flow analysis and updated business planning – all need to happen now for next year.

Even with the best laid plans and intentions, Q4 can be a very hectic time. As you close out the year, and prepare for a new one, don’t forget to appreciate your staff and all their hard work. After all, you couldn’t have done it without them!