giving

giving

The Power of a Giving Mindset

\”The reason I\’ve been able to be so financially successful is my focus has never, ever for one minute been money”, Oprah Winfrey – Harpo

So many business owners I know, or wanna-be business owners for that matter, focus on the almighty dollar.  How to make it, how to spend it, and they feel once they have “it” they will be successful.  This “need” for money engrosses them and in the end, it will never be enough to make them happy.   #toughlove

Not that making money is a bad thing, it isn’t, and every business owner needs to be acutely aware of his/her finances both in the business and personally.   Money also allows us to feed our needs and wants, and hopefully give back in some way.  Making money isn’t evil, nor is being wealthy.

The evil happens when, as a business owner, you put money before people or money before the vision.

The road to wealth is riddled with ups and downs – the money is never guaranteed but the pain along the way surely is!  When you focus on the money and forget your WHY – the emotional pain becomes crippling.  But this is another blog all in itself – back to the money over people part…

The way to grow a successful business is to GIVE.

  • Give to your potential clients – free content, free samples, free advice, free time… something that will let them know THEY matter and that YOU get THEM on a deep emotional level.
  • Give to your team. This is leadership 101 – but as the owner, the bucks stops with you.  When things are great – give your team ALL the credit.  When things are going badly – you 100% of the time take the sword. Always. Always. Always.  Putting your employees first matters in so many ways.  Employees who feel valued will always go above an beyond for you and your business, but more importantly for your customers.
  • Give of yourself. Most entrepreneurs I know have deep industry knowledge on something.  For me, I’m a business coach, a strategist with deep fingers in the marketing world.  I’m a storyteller, a writer, a trainer, and speaker.   Those are my superpowers.  What brings me joy is helping others do what I do – help them build a business, help them become a business coach or a consultant.  I try to give back when I can.  I’m always up for lunch so someone can pick my brain – I’ll tell them straight up my opinion on what they need to do to reach their full potential.

When you adopt a giving mindset, the world shifts.  Sure this sounds new-agey, but it isn’t.  It goes back to the golden rule of treating others how you would like to be treated.  You need to GIVE in order to GET.

Let go of the focus on money, and focus on helping others.  Help others achieve what you have.  Help your employees, help potential clients, help your current clients – help people in your community.

Trust me – when you do this – the money will come.  It always does.  Interview any multi-millionaire and they will probably tell you this:

  1. They don’t focus on the money
  2. They have grit and determination
  3. They have patience – Rome wasn’t built in a day
  4. They let go of their ego and realized that they need to surround themselves with people who are smarter than they are and can fill the gaps.
  5. They focus on their strengths and outsource the rest.
  6. They practice mindfulness and gratitude – that includes a mindset of giving and giving anonymously

Give to Get.  The Secret to Success.

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How to take time off from your small business during the holidays!

Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone on autopilot and decided not to decide until after the New Year doesn’t mean you put your marketing on hold for the last 2 weeks of the year.  Even if your business and customer engagement levels slow to a crawl this time of year it doesn’t mean it has to stay that way. And don’t worry – you can still enjoy some time with your family during the holidays too!

Reach out to top prospects before they check out for the season. Before the calendar rolls over to January, many businesses evaluate current contracts and services that they are using. Make sure you check in with your top prospects to stay front of mind, BUT you need to also make sure your current clients are happy and will continue to stay loyal to you. A little extra love during the holidays won’t hurt and may increase your sales.

Embrace the season of giving. Make sure that your clients know that you appreciate them. Sending them a holiday card or even a small gift will remind them that you care and take their business serious. At Red Barn, we bake cookies for our clients and we share the wealth with any top prospects that we are looking to woo as well. 😊

Optimize your email. Whether you plan to take a few days off or a few weeks, making sure your customers don’t feel neglected or ignored should be top of mind. Create an out of office message that lets people know when they can expect to hear from you, additional ways to reach you if it’s urgent, and when you may be checking emails while away. You should also list any special products or services with links to more information to help increase sales while you are away. You can also link to an FAQ page on your website that may be helpful to some common questions that you may receive. Be proactive!

Schedule, Schedule, Schedule. Just because you are going to be spending time away from your business, it doesn’t mean that all marketing and content comes to a halt. Create a bunch of content in advance and pre-schedule those weekly emails and blogs, and daily social media posts. Of course, you’ll need to check emails to see if you get any responses, and monitor social media for any messages and comments, but it takes a lot of the burden off when you automate and schedule in advance!

Don’t allow the demands of running your business overwhelm you to the point where you don’t know if you can take any time off for the holiday break. Everyone needs some down time and the holidays can be both stressful for your business and personal life. There’s no reason to miss out on a sale or lose customers just because you want to recharge and enjoy some family time – just set yourself up for success before you unplug!

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