non profits

giving

The Power of a Giving Mindset

\”The reason I\’ve been able to be so financially successful is my focus has never, ever for one minute been money”, Oprah Winfrey – Harpo

So many business owners I know, or wanna-be business owners for that matter, focus on the almighty dollar.  How to make it, how to spend it, and they feel once they have “it” they will be successful.  This “need” for money engrosses them and in the end, it will never be enough to make them happy.   #toughlove

Not that making money is a bad thing, it isn’t, and every business owner needs to be acutely aware of his/her finances both in the business and personally.   Money also allows us to feed our needs and wants, and hopefully give back in some way.  Making money isn’t evil, nor is being wealthy.

The evil happens when, as a business owner, you put money before people or money before the vision.

The road to wealth is riddled with ups and downs – the money is never guaranteed but the pain along the way surely is!  When you focus on the money and forget your WHY – the emotional pain becomes crippling.  But this is another blog all in itself – back to the money over people part…

The way to grow a successful business is to GIVE.

  • Give to your potential clients – free content, free samples, free advice, free time… something that will let them know THEY matter and that YOU get THEM on a deep emotional level.
  • Give to your team. This is leadership 101 – but as the owner, the bucks stops with you.  When things are great – give your team ALL the credit.  When things are going badly – you 100% of the time take the sword. Always. Always. Always.  Putting your employees first matters in so many ways.  Employees who feel valued will always go above an beyond for you and your business, but more importantly for your customers.
  • Give of yourself. Most entrepreneurs I know have deep industry knowledge on something.  For me, I’m a business coach, a strategist with deep fingers in the marketing world.  I’m a storyteller, a writer, a trainer, and speaker.   Those are my superpowers.  What brings me joy is helping others do what I do – help them build a business, help them become a business coach or a consultant.  I try to give back when I can.  I’m always up for lunch so someone can pick my brain – I’ll tell them straight up my opinion on what they need to do to reach their full potential.

When you adopt a giving mindset, the world shifts.  Sure this sounds new-agey, but it isn’t.  It goes back to the golden rule of treating others how you would like to be treated.  You need to GIVE in order to GET.

Let go of the focus on money, and focus on helping others.  Help others achieve what you have.  Help your employees, help potential clients, help your current clients – help people in your community.

Trust me – when you do this – the money will come.  It always does.  Interview any multi-millionaire and they will probably tell you this:

  1. They don’t focus on the money
  2. They have grit and determination
  3. They have patience – Rome wasn’t built in a day
  4. They let go of their ego and realized that they need to surround themselves with people who are smarter than they are and can fill the gaps.
  5. They focus on their strengths and outsource the rest.
  6. They practice mindfulness and gratitude – that includes a mindset of giving and giving anonymously

Give to Get.  The Secret to Success.

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The Askers: Non-Profit Etiquette with Small Biz Owners

I was chatting with a friend and client the other day about what one of her biggest struggles and/or pet peeves is when it comes to running a solo-operation retail store.  Emphatically she said “The Askers”. I replied – “The Askers?”  She shook her head, and proceeded to tell me she gets inundated with donation requests from every Tom, Dick and Hannah out there.  It drives her nuts.  Ok….I get it, I think?  We continued….

I know this woman well, she is a giver, a lover and not a fighter – but I saw flames in those eyes.  Wow!  After calming her a bit – we continued on.  I had my marketing hat on, so I’m thinking to myself “She understands the importance of brand expansion and for consumer goods, it’s all about the touch, the feel the experience – so shouldn’t she want to share her love a bit.  Get her name out there?  And help someone at the same time.  I didn’t say anything – remember, flames in her eyes.

But then I got it…she is being taken advantage of and that is NEVER a good thing.  (Sigh)

So many of us sit on non-profit boards or have children/grandchildren who are constantly having an event to raise money.  All noble, all worthy – but there are rules of engagement when it comes to being an ASKER.

Don’t be this person (as told by my client)

\”I had someone walk into my studio as many do asking for a donation for their silent auction, raffle, blablabla to raise funds for their \”thing\”. None of these people have ever met me, never asked about my work, never partook in any conversation other than to ask if I can give them something. While I would like to be a generous soul, I am increasingly put off by this and others who simply think I\’ll just poop out a piece of art at whim because they don\’t think I am worth being paid for it.”

OUCH!  I felt her pain immediately.  It was an aha moment for me.  I get asked to sponsor every event known to man in my area – so on some level I get it, but I’m surely not hit up as much as a retail shop with a store front.  Double Ouch.

After much pondering with my now much calmer friend – we developed the rules of engagement.  So here goes…

  1. Never ask a business owner for a donation unless you shop there.
  2. Never assume a small business owner NEEDS to spread the love of their brand and therefor you are doing THEM a favor by asking them for a donation.
  3. YOU Spread the love – don’t ask your favorite store each and every time you need something. Your ASKING will get old, quite quickly.
  4. Make sure you give them LOTS of credit at your event – not just a name in a book. Woop it up, announce it, give them love.
  5. If you WIN something at an event and like the product – go to the store and tell them, buy something more. That’s what it’s all about.

Quid Pro Quo.

So that’s my friend’s story I promised to tell. Be nice to retailers – they need to make a buck too!  And by all means, if you support them and spend your money there, SURE ask them for a donation every once in a while.

Happy shopping!

CD

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