Customer Experience

experience

How’s your Customer’s Experience?

Ah, the customer experience. When you are the customer, it’s very easy to describe your experience with a business – what you liked, what you didn’t like, what you wish they did differently or did more of – the list goes on. However, as a business owner or employee – trying to figure out your customer’s experience – and making sure it’s a good one – can be really hard.

Let’s first define what “Customer Experience” actually means – it’s the impression your customers have of your brand as a whole throughout all aspects of the buyer\’s journey. It results in their view of your brand and impacts factors related to your bottom-line including revenue.

The two primary touchpoints that create the customer experience are people and products/services. Positive customer experiences are crucial to the success of a business – not only do you get loyal customers, but they can also refer you more business! There is no better marketing than a customer who is willing to promote your business for you via word of mouth and is a brand advocate.

Creating an excellent customer experience is something that you should obsess over.

When it comes to purchasing products and services, it’s not the business owner who has the power, it’s the buyer. Why? Because customers not only have the internet at their fingertips to research anything and everything, but they have options – usually both locally and online when it comes to purchasing products or services.

It’s not about getting just ONE sale from a customer, it’s about creating sticky customers – repeat buyers. If you want customers to continue doing business with you, then you need to provide a remarkable experience and make them WANT to continue doing business with you.

 How to you measure your customer experience?

  1. Send surveys – Use customer satisfaction surveys on a regular basis, and at meaningful times through the customer journey – to get insights into your customers’ experiences with your brand, people, and product/service. This is where that Net Promoter Score comes in handy! Analyzing NPS from multiple touchpoints across the customer journey will tell you what you need to improve and where you\’re providing an excellent experience already while showing customers you\’re listening to them and care about what they have to say.
  2. Look at customer trends – Look at your churn rate. How often and how many one and done customers do you have – and why? You need to understand if your rate of churn is increasing or decreasing and why so you can prevent it from continuing. Is it a faulty product, is your time to perform service to long, is it a bad employee experience, did they move, etc.
  3. Look at your FAQs and support tickets/returns. If you are constantly being asked the same questions from customers, be proactive, and put more information on your website or in your brick and mortar to make their experience better. Are you getting a lot of return requests or service issues about certain products/services? You need to analyze all this information and distill how you can make a streamlined and enjoyable experience for customers.

Want to make a great customer experience? Make a customer journey map, create buyer personas, establish a positive connection with customers, ask for and act on feedback, create helpful content, and build a community.

How’s your Customer’s Experience? Read More »

customer experience

Marketing Trends 2020 – customer experience

What we do as an industry has dramatically changed over the past decade.  We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience.

CX will rule Marketing and Advertising in the next decade.

The Customer Experience (CX) is king. People no longer want to be told what to do, instead they want to be educated, they want to be wooed and they want an AMAZING customer experience – one that they willingly will pay more for.

Read that again:  They will pay MORE for a better experience.

Not that cheap, one and done is gone – there will always be price shoppers, but the trend is more on “show me what’s in it for me” as in the customer not the vendor.

So how do you have a Fab CX?

  1. Put yourself in YOUR customer’s shoes. You need to know them inside and out.  What makes them tick, why do they buy from you – and why do they not?  Knowledge is complete power here.
  2. KNOW your Value Proposition and make sure your team does too. It comes from the top.  Empower your team to make decisions on behalf of bettering your client experience.  Be it a refund, sending flowers, giving a bit more – the list goes on.  In the end you’ll not only increase client retention – but employee retention. Happy Employees = Happy Clients.
  3. Over Deliver – I mean OVER DELIVER. Just woo the socks off them.  Be Chewy – train your team to LIVE your value prop and DELIVER. DELIVER. DELIVER.
  4. Share your happy client stories – but let it be focused on them – not you. There is an art to it as to not look self-serving.  Again, put yourself in their shoes

Marketing today is less about telling people what you do and more about showing people how you can improve their life and help them – even if it doesn’t involve what you sell.

CX should be at the core of your 2020 business and marketing strategy.

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Insuretech: Virtual Property Claims Management in the P&C Space. Win/Win for Carriers, Agents and Insureds

Insuretech surely isn’t a new buzz word, but it is ever evolving.  From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology.  Albeit far slower than other industries.

When it comes to claims management, specifically in the property space, many carriers are heavily reliant on the human factor.  As far as I know, we don’t have robotic teams going out inspecting CAT events, chimney fires, building collapses, and the like – but we are using drones, video technology, and more.

For many insureds and claims adjusters, the pain comes from cataloging personal and/or business property before and after a loss.  In many instances, an adjuster will visit the scene of the loss multiple times to take pictures, inspect areas, review data, etc.  The process is slow, painstaking, and, in some instances, can be incomplete.

The use of technology to capture the value of not only the property, but the contents before and immediately after a claim, and then having access to that data throughout the claims process and even during a litigation situation, cannot only can save time, but more importantly, it’s a TRUE representation of the property and contents.

I spent some time chatting with Grant Breck, CEO and Simon Wojcik, COO of BeThere Virtual Tours.  The two hail from Australia and are changing the way insurance claims are handled.

Beck, a former carpenter turned specialized fire investigator & insurance claims adjuster became frustrated with the process of property claims management.  “During the claims process,  I would have to go back to the scene multiple times, inspect, take pictures, and then analyze the data.  Often there were no before images to compare the post claims images to, and to add to the frustration, we were reliant on the insured to remember what they had, what was lost.  The process was slow, it was painful, and surely not cost effective.  It never gave a true indication of the situation,”  said Beck.

Beck knew that using technology was the answer. More importantly, he knew the quicker a snapshot post claim was taken, the more accurate the data would be.  That’s where Simon Wojcik comes in.  Wojcik is an expert in immersive technologies specifically in the 3D Virtual Space.  Beck and Simon collaborated to launch BeThere™ Virtual Tours.  Combining the insurance and property expertise from Beck with Wojcik’s technology magic.

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Their pitch?  “What if you could walk through any claim, at any time, right from your desktop”.  No sifting through hundreds of ill taken pictures, no going back and forth to the scene. Within 48 hours of a claim, the adjuster, the carrier, and even the insured can view the BeThere 3D Inspection including a virtual tour of the whole property, 360 degree images as needed – ceiling, entry points, yard, doll house view (3D view), Floor plan, schematic floor plan (volume/measurements) and tour location specific data (images, photos, inspection site notes).  Here’s a sample of what they can do.  (CLICK HERE)  or scan the QR Code below.

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Why should Carriers Care?

What I love about this Insuretech process is it doesn’t replace the human factor, it just enhances it.  We still need experts to analyze data, but now with BeThere’s technology, it can be done a hell of a lot quicker and more accurately.  During a CAT event, teams of 3D technicians can be deployed quickly and the data qualified and quantified far easier.  Thereby reducing the time to get insureds back on their feet.

Quote from one of our carriers

\”Be There is an incredibly useful tool which has successfully identified fraud by exaggeration for a total loss contents claim valued at $250,000 and as a result, our business has been protected from this significant financial loss.  The software is simple and easy to navigate which makes claims processing much more efficient. Absolutely worth the investment\”  

Stacey, Fraud and Investigations Department, Auto & General Services.

Overall this type of technology offers:

  • Faster Claims Processing Times.
  • Increased Auditing Capacity
  • Decreased Travel time and Expenses For field agents
  • Reduction in False Claims
  • Reduction in Over Quoting
  • Increased Customer Experience for Agents and Insureds

In an era where insurance carriers are struggling to be heroes, adding to the customer experience is a big one.  “Using our technology in the personal homeowners’ insurance space brings so much value back to the insured.  As part of pre-binding field inspection, a 3D snapshot is taken of the property and the contents.  Yearly updates can be done upon renewal.  In the event of a claim or CAT event we have an extremely accurate picture of what the property and contents were,” says Grant.  “One of the biggest frustrations I’ve heard from insureds in my years out in the field was trying to account for all their personal property after a fire and trying to create a picture for the claims adjuster of what their house looked like, where everything was and the condition of the home and the property.  Our technology is the ultimate inventory taker.  We can literally look into every closet, every cabinet, and every corner.  No stone is left unturned.”

Will robots replace humans in the claims process?  Probably not in my lifetime but introducing technology like Grant and Simon’s into our current claims process on the P&C side just makes sense.  The great news for carriers and insureds – the Australian team has perfected their process to make it very affordable to everyone involved.  I don’t know about you, but a carrier who teams up with these two will have a leg up on their competition.  When will they head stateside?  Grant noted it was already in the works.  Stay tuned.

To learn more about BeThere and all the cool stuff they are doing – visit WWW.BETHEREVT.COM.AU

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Social Media and Health Care: Improving the patient experience – digitally!

Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers?

  1. Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s why avoidance is a mistake.
    Your patients are there and they WANT to engage. Using platforms such as Twitter or Facebook to brand your practice is a given, but are you posting content that is ABOUT them vs. about you? 80% of your content should have nothing to do with the services you offer. How much can you really write about Breast Exams or Colonoscopies or wait times in the ER? Ask questions! Ask for Feedback! Talk about preventative care, families and lifestyle. Patients also want to see the team from the doctors to the intake folks and everyone in between. Who are they? Why would I as a patient want to engage with them? Trust them with my care – my life? It’s all part of the customer experience.
  2. Improve Patient Communication. We all know that social media is not the place to talk about personal health care issues, but it is the PERFECT place to address broad questions. The key is to have a Social Media Manager and/or Patient Advocate managing social feeds. If indeed a personal health question arises, the Manager can direct the patient to a secure portal or have a health care provider call him/her to discuss concerns. As with any business, there will be Frequently Asked Questions that appear and best practice is to create an FAQ page on your website to direct patients or prospective patients to.
  3. More Satisfied Patients. It really all goes back to communication and transparency. Patients want to feel they are involved in their health care decisions AND they want providers who are willing to help them along the way. There is also the connectivity factor – connecting patients with other patients who share the same illnesses – almost like support groups but online. It’s perfectly OK to have a private MONITORED Facebook page for a variety of topics/groups such as Cancer Survivors, Sports Injuries, Heart Attack Survivors or those currently going through some life changing issue or chronic condition. When the Health Care Provider CARES and is involved, patient satisfaction will naturally rise. You are developing a community that your patients can be a part of.
  4. Education – Teach and Learn. It’s a given that social media is a great venue to educate your patients, and video is by far the #1 channel to do it. Not only is video engaging but it shows the true personalities of the presenters – doctors, PAs, NPs and other providers. Offering educational videos on everything from pre-op to post-op procedures to stretching exercises and healthy menu planning – the sky is the limit! Every physician is an “expert” and has a point of view. Social media allows physicians to easily share that expertise with the world and further engage current patients as well as attract new ones.

In the end, it’s all about putting you and your practice/group/hospital out there and allowing your patients to learn, teach, and engage.

Your patients are begging for this – where are you on the social spectrum?

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