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Insuretech: Virtual Property Claims Management in the P&C Space. Win/Win for Carriers, Agents and Insureds

Insuretech surely isn’t a new buzz word, but it is ever evolving.  From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology.  Albeit far slower than other industries.

When it comes to claims management, specifically in the property space, many carriers are heavily reliant on the human factor.  As far as I know, we don’t have robotic teams going out inspecting CAT events, chimney fires, building collapses, and the like – but we are using drones, video technology, and more.

For many insureds and claims adjusters, the pain comes from cataloging personal and/or business property before and after a loss.  In many instances, an adjuster will visit the scene of the loss multiple times to take pictures, inspect areas, review data, etc.  The process is slow, painstaking, and, in some instances, can be incomplete.

The use of technology to capture the value of not only the property, but the contents before and immediately after a claim, and then having access to that data throughout the claims process and even during a litigation situation, cannot only can save time, but more importantly, it’s a TRUE representation of the property and contents.

I spent some time chatting with Grant Breck, CEO and Simon Wojcik, COO of BeThere Virtual Tours.  The two hail from Australia and are changing the way insurance claims are handled.

Beck, a former carpenter turned specialized fire investigator & insurance claims adjuster became frustrated with the process of property claims management.  “During the claims process,  I would have to go back to the scene multiple times, inspect, take pictures, and then analyze the data.  Often there were no before images to compare the post claims images to, and to add to the frustration, we were reliant on the insured to remember what they had, what was lost.  The process was slow, it was painful, and surely not cost effective.  It never gave a true indication of the situation,”  said Beck.

Beck knew that using technology was the answer. More importantly, he knew the quicker a snapshot post claim was taken, the more accurate the data would be.  That’s where Simon Wojcik comes in.  Wojcik is an expert in immersive technologies specifically in the 3D Virtual Space.  Beck and Simon collaborated to launch BeThere™ Virtual Tours.  Combining the insurance and property expertise from Beck with Wojcik’s technology magic.

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Their pitch?  “What if you could walk through any claim, at any time, right from your desktop”.  No sifting through hundreds of ill taken pictures, no going back and forth to the scene. Within 48 hours of a claim, the adjuster, the carrier, and even the insured can view the BeThere 3D Inspection including a virtual tour of the whole property, 360 degree images as needed – ceiling, entry points, yard, doll house view (3D view), Floor plan, schematic floor plan (volume/measurements) and tour location specific data (images, photos, inspection site notes).  Here’s a sample of what they can do.  (CLICK HERE)  or scan the QR Code below.

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Why should Carriers Care?

What I love about this Insuretech process is it doesn’t replace the human factor, it just enhances it.  We still need experts to analyze data, but now with BeThere’s technology, it can be done a hell of a lot quicker and more accurately.  During a CAT event, teams of 3D technicians can be deployed quickly and the data qualified and quantified far easier.  Thereby reducing the time to get insureds back on their feet.

Quote from one of our carriers

\”Be There is an incredibly useful tool which has successfully identified fraud by exaggeration for a total loss contents claim valued at $250,000 and as a result, our business has been protected from this significant financial loss.  The software is simple and easy to navigate which makes claims processing much more efficient. Absolutely worth the investment\”  

Stacey, Fraud and Investigations Department, Auto & General Services.

Overall this type of technology offers:

  • Faster Claims Processing Times.
  • Increased Auditing Capacity
  • Decreased Travel time and Expenses For field agents
  • Reduction in False Claims
  • Reduction in Over Quoting
  • Increased Customer Experience for Agents and Insureds

In an era where insurance carriers are struggling to be heroes, adding to the customer experience is a big one.  “Using our technology in the personal homeowners’ insurance space brings so much value back to the insured.  As part of pre-binding field inspection, a 3D snapshot is taken of the property and the contents.  Yearly updates can be done upon renewal.  In the event of a claim or CAT event we have an extremely accurate picture of what the property and contents were,” says Grant.  “One of the biggest frustrations I’ve heard from insureds in my years out in the field was trying to account for all their personal property after a fire and trying to create a picture for the claims adjuster of what their house looked like, where everything was and the condition of the home and the property.  Our technology is the ultimate inventory taker.  We can literally look into every closet, every cabinet, and every corner.  No stone is left unturned.”

Will robots replace humans in the claims process?  Probably not in my lifetime but introducing technology like Grant and Simon’s into our current claims process on the P&C side just makes sense.  The great news for carriers and insureds – the Australian team has perfected their process to make it very affordable to everyone involved.  I don’t know about you, but a carrier who teams up with these two will have a leg up on their competition.  When will they head stateside?  Grant noted it was already in the works.  Stay tuned.

To learn more about BeThere and all the cool stuff they are doing – visit WWW.BETHEREVT.COM.AU

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The Digital Insurance Agent – yes, we are still talking about this

The Independent Insurance Agency world is still behind the 8-Ball when it comes to digital marketing. I’m not here to tell you that you should do it – because hopefully by now you know that. What I do want to share is what I’m seeing out there in the real world, and if you are truly vested in growing your agency, take the time to read the rest of this article!

  1. Not understanding their Customer – Their Target Client Profile. I can’t tell you how many times I’ve sat with an agent and asked them to tell me about their book of business. What’s it made up of? Tell me about your customers. RADIO SILENCE. As in they don’t know. This is SO important. You can’t create any marketing strategy unless you know who you are marketing to. More importantly you need to be able to look at your book of business and find your best clients. The one’s you like, you have the most experience, the best markets and are of course the most profitable.
  2. Not mapping the Customer Journey. You need to understand HOW your clients find you and HOW they like to be communicated with. After #1 this is perhaps the most important part of the Pre-Game. It’s the before they buy, after they buy, during the policy period, during the renewal, after the renewal and GASP after they leave. And yes – drawing an actual map is part of it. Plus – I’m a visual person and I like post it notes.
  3. Not having a Narrative Statement. You have to be able to communicate who the hell you are and what you are delivering to your clients. What is your unique value prop? Why should anyone buy from you?
  4. Not having a Content Strategy. This is different than an overall Marketing Strategy – that’s #5. I call them Content Buckets – what will your content derive from? What are the most important conversations you want to have with your prospects?
  5. Not having an overall Marketing Strategy. This includes your digital channel plan – where you will share your content, get your message out AND your traditional marketing such as print, radio etc. It should also have a month by month breakdown of what you are going to do and an overarching Editorial Calendar showing blog topics, email topics, hashtags etc.

Once you do 1-5 – now you are ready to take action. Please don’t go down the route of hiring someone who gives you canned content for your website, or canned email content. You will be lost in a sea of blue insurance logos looking like everyone else. People are buying from YOU. Share your story, show some personality.

Final tip – get your team involved. Your front-line folks are the ones who are interacting with your clients day after day. If you are looking for content – ask them WHAT your customers are asking about? Maybe it’s auto rates rising, or cyber liability or AirBnB or UBER questions.

I would have to say the majority of agents I work with haven’t done the Pre-Game. They dive right in and have miserable results. No super bowl was won without a lot of planning up front.

Just my $.02

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