Business

Alex Lyman of Western New England University

\"\"Alex Lyman, Senior Copywriter at Western New England University joins Cindy for a lively conversation about millennials and Generation Z and what matters to them from an education level. Hear how universities are adapting to students who want to be entrepreneurs, launch businesses, and invent new products. Learn how times are changing!

 

 

 

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Allison Ebner from EANE

\"\"Allison Ebner, Director of Membership & Partnerships at EANE – Employers Association of the Northeast joins Cindy for a lively conversation about millennials in the workplace, workplace culture and how companies can win in the talent game.  With deep insights from the HR world – you don’t want to miss this one!

 

 

 

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Myra Quick of Fast Forward Learning & Development

\"\"Myra Quick, PHR, SHRM-CP, CEO and Creator of Fast Forward Learning & Development. She spends time with us talking about the importance of mentoring the younger generation, the power of real life conversations and how businesses and colleges should be working together to build successful companies with cultures that ROCK!

 

 

 

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Linda Rey of Aurora Consulting

\"\"Linda Rey, Founder and CEO of Aurora Consulting talks about launching her own marketing consulting firm and how she is changing the way insurance agency owners think about their marketing & their brand.  PS – she turned around her family agency and increased revenue by over 600%.  yes 600%!

 

 

 

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Sophia Reynolds of Sophie\’s Bookkeeping

\"\"Sophia Reynolds, MBA Founder and CEO of Sophie’s Bookkeeping took the leap from corporate job to launching her own company.  She shares with us the good, the bad and the crazy!  Her energy is infectious, her drive is amazing and we just love her here at the Red Barn!  Sit back and enjoy her story from launch to tripling her income in 6 months!  #RockStar

 

 

 

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Sophia Reynolds of Sophie\’s Bookkeeping

\"\"Sophia Reynolds, MBA Founder and CEO of Sophie’s Bookkeeping took the leap from corporate job to launching her own company.  She shares with us the good, the bad and the crazy!  Her energy is infectious, her drive is amazing and we just love her here at the Red Barn!  Sit back and enjoy her story from launch to tripling her income in 6 months!  #RockStar

 

 

 

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Changing Career Gears

Thanks for following our blog, we have a special treat for you today, a guest blogger. Bill Cox is a local Realtor and a recent graduate of our Business Success Framework course. Enjoy Bill\’s blog and POV on how to handle changing careers after 32 years of teaching!

Fifteen or so years ago, while still in the role as a public school teacher, I remember reading about life in the private sector.  Subsequently, I spent hours in conversation with those actually living the life outside of the school walls – how was their career experience different than mine?

The point-of-departure for that difference seemed to be the fact that they would have two, three, or more careers during their working lives, whereas I knew (at the time) that I would be a teacher for 32 wonderful years, and then simply retire.  Life was fairly status quo as a teacher, sure we got the new stream of eager students each year, the biggest changes for those of us at the school would be which grade we taught in a particular year; perhaps which district school we would be assigned to; and often, which zany, empty-suit principal would be making the speeches.  You can tell I loved the kids far more than the establishment, but that is another story.  I’m an old rock and roller.  A trombonist who back in the day donned long hair and (gasp) wore bell bottoms.  I was probably the student my then empty-suited principal would shake his head at.

So eventually, retirement came.  I had the proverbial party and all was grand until it wasn’t.  I was bored. After seven years of retirement it dawned on me that I needed a challenge, I needed to exercise my brain again.  Here’s what I knew: I loved to work and learn new things.  I loved meeting people,  I love helping people through change, and I love helping by supplying creative solutions to whatever the problem is.

I wasn’t really sure how to use my previous experience – how to find the “right” thing to get me energized. Remember, I had the same career for 30+ years and no, I did not have a resume!  I really needed to get over being at-all tentative and look for some like-minded types.

Who was like me?  Who loved all those things I loved?  He or she needed to be outgoing, imaginative, and absolutely fearless about the unknown.  Flexible and motivated!

I found the master, he was a guy who lived right in town who I knew just to say hello – the indomitable, high-spirited Ted Murphy who was really the ‘It’s a Wonderful Life’ Jimmy Stewart character by reputation.  Unlike the movie character George Bailey who ran the local ‘building and loan’, Ted Murphy was a real estate broker of significant renown.  He and I went to lunch where I confessed I didn’t know much about real estate, and even less about private sector business.  He laughed and told me that what mattered was how I viewed people in general and if I was a good guy. And if I had a sense of humor, of course. I liked him even more at this point, I’m a good guy – he’s a good guy.  Sounded like I hit the jackpot!

His final words of wisdom after that faithful lunch and the words that sealed the deal on my post retirement venture are these:  “You’ll learn, but learn it in the context of staying positive, helpful, and wanting a challenge. “  In other words, it isn’t about the money, it isn’t about the sale, it isn’t about how many awards you get it’s about helping people, staying positive and last but surely not least just have some grit and determination.  Ok – I was in.  From that point on, everything got better and better, and if I was concerned about being bored in retirement or becoming somewhat dull or predictable,  – that was never going to happen in this new environment.

So after a couple of years being in this office, all I can say is that the rapport; the dialogue; the zaniness; the jokes (OMG); and just the SPIRIT of it all makes all the situation comedies on television dull by comparison.

About Bill Cox

Bill Cox has been a resident of the Litchfield community since 1987.  He graduated from Scarsdale High School in New York and holds degrees from Columbia University, the University of Bridgeport, and from Western Connecticut State University.  Bill retired from a 30-year teaching career in Westchester County in 2010 and is currently a Realtor for EJ Murphy Realty.  Bill and his wife, Trudy, live on Avalon Lane in Bantam where they raised their two children.

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How to take time off from your small business during the holidays!

Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone on autopilot and decided not to decide until after the New Year doesn’t mean you put your marketing on hold for the last 2 weeks of the year.  Even if your business and customer engagement levels slow to a crawl this time of year it doesn’t mean it has to stay that way. And don’t worry – you can still enjoy some time with your family during the holidays too!

Reach out to top prospects before they check out for the season. Before the calendar rolls over to January, many businesses evaluate current contracts and services that they are using. Make sure you check in with your top prospects to stay front of mind, BUT you need to also make sure your current clients are happy and will continue to stay loyal to you. A little extra love during the holidays won’t hurt and may increase your sales.

Embrace the season of giving. Make sure that your clients know that you appreciate them. Sending them a holiday card or even a small gift will remind them that you care and take their business serious. At Red Barn, we bake cookies for our clients and we share the wealth with any top prospects that we are looking to woo as well. 😊

Optimize your email. Whether you plan to take a few days off or a few weeks, making sure your customers don’t feel neglected or ignored should be top of mind. Create an out of office message that lets people know when they can expect to hear from you, additional ways to reach you if it’s urgent, and when you may be checking emails while away. You should also list any special products or services with links to more information to help increase sales while you are away. You can also link to an FAQ page on your website that may be helpful to some common questions that you may receive. Be proactive!

Schedule, Schedule, Schedule. Just because you are going to be spending time away from your business, it doesn’t mean that all marketing and content comes to a halt. Create a bunch of content in advance and pre-schedule those weekly emails and blogs, and daily social media posts. Of course, you’ll need to check emails to see if you get any responses, and monitor social media for any messages and comments, but it takes a lot of the burden off when you automate and schedule in advance!

Don’t allow the demands of running your business overwhelm you to the point where you don’t know if you can take any time off for the holiday break. Everyone needs some down time and the holidays can be both stressful for your business and personal life. There’s no reason to miss out on a sale or lose customers just because you want to recharge and enjoy some family time – just set yourself up for success before you unplug!

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No sales team – no problem. How to increase your sales without a sales team

When you own a small business, you may not have resources available to hire a dedicated sales person, but you still need to make sales, right? When sales are your goal but not necessarily your specialty, you need to make sure every lead, every prospect counts. That one missed sale could really affect your bottom line when you are just starting out. So how do you kick your sales effort into overdrive without a robust sales process and team? Check out these great tips to give your sales effort the boost it needs.

Email, email, email. If you didn’t read my previous blog on the importance and value of email marketing – go back and read it here. Email marketing is one of the easiest and cheapest ways to reach your prospects and clients. And yes, you should be emailing your current clients too – they still need nurturing to get them to continue to buy your services/products and buy additional services/product. Just because they bought once or twice, doesn’t mean they will continue to buy. Make sure you list is targeted as well. Don’t blindly email everyone whose email you have – unless they sign up for a specific newsletter. Make sure the people on your list are people who could actually buy your offering.

Be mobile-friendly. From your website to your emails to your social media profiles – everything should look great and be easy to navigate on mobile devices. Why? Because pretty much everyone nowadays owns a smartphone or tablet and they are using them to open emails, check social media, and visit websites. If they can’t quickly and easily access you on a mobile device, you may be losing a lot of sales.

Make the pathway to a sale easy. Can your customers easily place an order with you? Even if they can’t order direct from your website if it’s a service-based business, do you make your process easy? Are they able to get ahold of you or someone who can take the sale? Is there a lot of mundane paperwork they need to complete? Streamline your sales process to make it as easy as possible for your client to work with you.

Networking and referrals. What’s better than free marketing? Your network of peers sending prospects your way via referrals. When you network and build up a tribe of people who know you, know what you do, and genuinely like you – they are happy to refer business your way, especially when you reciprocate. The saying it’s not what you know but who you know still holds value.

Amazing customer service. Customers really learn a lot about your business from the customer service you provide. Providing timely responses to calls and emails, answering questions they may have about the product, and giving them value during the decision-making process could be the deciding factor in whether they purchase from you or not. Don’t go AWOL after the sale either – customer service is just as important as making the sale – you don’t want people spreading negative feedback that you could have easily controlled.

Still have questions on how you can take your sales to the next level – give us a call. We can help with everything from how to approach your prospects to defining your sale’s pitch and message.

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It’s 2018 – why aren’t you using email marketing!

I’m sure we’ve written several blogs, emails, social media posts, and talked about the importance of email marketing, but it’s 2018 and there are still people who aren’t taking advantage of the amazingness of it so, it’s time to share some remarkable statistics with you.

  • The return on investment is MASSIVE! There are many reasons to use email marketing but if you are honest with yourself, the end goal is to make money. And for every $1 spent on email marketing, you get an $83 return on your investment. That is huge!
  • It’s bigger than social media. Yes, Facebook ads are big right now, but email marketing is the most direct way to reach and interact with your clients and prospects. People are twice as likely to sign up for your email list as they are to interact with you on Facebook.
  • People prefer to communicate via email. Let’s be honest, very few people like to pick up the phone and call people these days – and even fewer like answering – especially with all the spam robocalls these days. 72% of consumers prefer email as their source of communication – they can learn about your business and make informed buying decisions.
  • Your customers WANT emails from you. Surprised? Well, 61% actually enjoy receiving promo emails and 38% want more frequent emails!
  • Consumers who purchased products via email spent 138% more than those that didn’t receive email offers.
  • The conversion rate for men and women on a desktop is about equal, but women are more likely to purchase on a tablet and men on a smartphone.
  • Wonder why Red Barn predominantly sends plain text emails for our weekly newsletters? Because although people SAY they prefer HTML emails, the open rates are higher for plain text.
  • Don’t have a segmented email list – you might want to create them. Segmented lists have a 14% higher open rate and 100% higher click thru rate. WOW!
  • It doesn’t matter the size of your business, but when it comes to email marketing, you can’t afford NOT to invest in it. From a limited budget to a hefty one, you can still accomplish great things using email as a business tool. With so many awesome platforms out there, it’s easy to find one that can meet your needs and your budget. Not sure where to get started – give us a call. We love talking about email marketing!

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