calendar

time blocking

Want to be more efficient? Block your Time.

If I want to get something done and be efficient – it needs to be in my calendar, that\’s how I block my time.  If it’s not there it doesn’t exist.  I take my calendar to the next level and use the Time Blocking Method.

I learned this little trick over a decade ago from Chris Brogan –  – I block out 45 minutes in my calendar to do certain tasks.  For me, 45 minutes is manageable and not overwhelming.  Chris uses 20 minute blocks as an FYI.

Here’s how it works.

When I get my new planner each year – yes, I have a paper planner and I use a digital calendar for my phone – I go through the entire year and block out any major things that I know about.  Business trips, family vacations, holidays, etc.

Next, I dive into the days – it always starts with self-care.  If I don’t take care of me, there is zero chance I can take care of my clients.  Trust me on this one – it’s important.

Every day from 5-7 am I have “Me Time”.  This is critical because I’m not one of those jump out of bed and run around like a crazed woman.  I need to ease into my day.  Some days – like today, I began working at 4:30 am because I felt like writing, but most days 5-7 includes drinking my coffee, reading, meditating, exercising, journaling – whatever feels right on that day.  I rarely – I mean rarely, change this routine unless I’m traveling.

I’m a morning person – so next, I get the MOST important things on my calendar for the beginning of the day.  Usually the creative things and meetings.  I’m not a fan of afternoon meetings because my brain isn’t as sharp.  Here’s a time hack – use a calendar scheduling tools such as Calendly or ScheduleOnce – ONLY offer the times you WANT to have appointments.  I’m a bit flexible on this especially if it’s a prospect – if the ONLY time they can meet me is at 2 pm and it’s a client that fits our niche 100% I’ll meet them at 2 pm.

I also try to book days to work on my business versus in it.  Mondays are my work on Red Barn Days.  Depending on what is going on at Red Barn I may have some client phone calls or work – but I TRY my best to never schedule appointments on Mondays (or Fridays).

Tuesday-Thursdays are all hands on deck client workdays – this is when I work IN my businesses.  Fridays are flex days for me – sometimes we work a half-day – sometimes we don’t work at all.  It depends – I leave these days open and again, try not to schedule client appointments on Fridays.

The secret is to be structured AND flexible at the same time.  I don’t lose it if my time blocking has to shift – but I do try to honor it.

As for the paper planner and digital – why both?  I’m a pen on paper person – always have been, but I also need to have the efficiency and transparency of a digital calendar for business  So I keep two.  It works for me and I don’t mind keeping both current. The paper calendar allows me to write notes and it also acts like a journal and a place for me to dump ideas – my digital calendar is simply for tracking my appointments.

Hope this helps shed some light on how to be uber-efficient! Do you think being efficient is a blessing or a curse – read more here.

Want to be more efficient? Block your Time. Read More »

Become a Social Media Master in 20 Minutes a Day

Are you a social media master? Do you spend hours creating a powerful intro, put together the perfect plan, and then post at exactly the right time? Have you conquered Facebook, brought Twitter to your heel, and gotten LinkedIn under control?

At RBC, we live, breathe, and eat social media (yes, our meals are mostly differing shades of blue logos…) And we know that one thing business owners don’t have much (read “any”) of, is spare time. So, here’s a super simple guide on mastering your social media marketing in less time than it takes to cook a delicious Facebook soufflé.

Plan your social media ahead of time. At the start of the month, you’re going to plan what you’re going to promote on social media. Look, we know it’s more fun to wing it, but trust us on this. Look through all of the content you have — Blog posts, articles, videos, image galleries — All those things you’ve put time, effort and a little love into creating. Decide on the marketing themes for each part of the month, and the main points you want to get across.

Put together a social media calendar. Once you know what you’re going to promote, you need to work out the when and how. That means you need a social media calendar. On each day plan out:

  • What you want to promote.
  • How you’re going to promote it.
  • The channel(s) you want to use.

The trick is to strike a balance between posting enough to build momentum, and not posting so much you’re over saturating. The best way to do this is to post your own stuff and also share other useful articles, links, and content from others. That could be through retweeting, sharing, repinning, etc.

Write your social media posts.This one is key — Write your social media posts ahead of time. You can be much more consistent, use similar language, and get into the right mindset to get all the important information across. Remember to slightly repurpose your posts for the social media network you’re using. Your LinkedIn posts are probably going to be a bit more formal than your Facebook ones. Twitter means you’ll need to limit yourself to 140 characters.

Automate your social media posts. You don’t want to sit at the computer waiting for a specific time to post your content. Use an automation suite like Buffer or Hootsuite to automate your social media for you. Now, you shouldn’t completely rely on automation, so switch it up with some personally curated and posted updates as well. Engage people in conversation, and help others feel involved. Make sure you respond to @mentions properly.

Track your social media results. You’ll want to know where you’re getting the most visibility and traction. This means looking at when visitors are coming to your website and responding to your social media marketing. Use Google Analytics and similar tools to see what’s working for your audience, and tweak your marketing approach.

Get a social media expert to help you out. This probably doesn’t come as a surprise, but here at RBC, we’re experts at this stuff. If you don’t have the time, let us do the hard work for you. We’ll audit all your content, put together the perfect social media calendar, promote the heck out of your products and services, and get lots of lovely visitors over to your website.

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