Man, you are missing out if you haven’t tapped into this… I can’t tell you how many times a day I preach about the power of LinkedIn. If you do sales, are looking for a job, or need to expand your network of business peeps – LinkedIn is where the party is 24/7/365. It is by far the BEST place to prospect for B2B connections – yes, I said the BEST.
Oh…and if you HATE cold calling – like most of us, LinkedIn should be your BFF. I don’t cold call – never have, and never will. Sure it works, it’s a numbers game. You make enough phone calls and knock on enough doors eventually someone will say YES. That YES could take 100 phone calls – which is A LOT of time. Or you could make other people work for you and send you referrals. That’s what I do.
Those of you are still saying – yea, I’m not wasting time online when I could be picking up the phone…
- 450 Million users are on LinkedIn as of this writing, and every second 2 new users sign up. It’s is the biggest “Chamber of Commerce Networking Party” in the world – sans the cheap wine.
- It’s like a multi-level marketing company or a giant pyramid. You are at the top but the REAL power is in the base. It’s not who you are connected to – or Linked to – it’s who THEY are connected to
- Six Degrees of Separation – If you use it correctly, one of your connections will know someone who can introduce you to your #1 prospect. WARM REFERRAL – far better than the COLD CALL
Tips:
- Use the paid version if you are in Sales Beast Mode – such as LinkedIn Sales Navigator – it’s absolutely worth the money
- If you own a business – Please, please, please have an active business page and post relevant stuff on there. People do look – they really do.
- Your LinkedIn profile is by far the MOST important part of your personal digital brand.
- LinkedIn isn’t a Ronco Rotisserie oven – you don’t set it and forget it. You need to nurture, spend time with, and embrace your LinkedIn account – DAILY.
Companies that get it on LinkedIn…
According to our pals at Hubspot – here are some of the top LinkedIn Pages out there – we tend to agree. (see the full list here)
Coca-Cola – With almost 1 million followers, Coca-Cola notes in the Hubspot article that they get great traffic from their LinkedIn Posts, more so than Facebook, and to some degree Twitter. Hmmmm….If I were a betting woman, I would have said that LinkedIn wouldn’t be as high a traffic driver for them – but they make it work. HOW?
They understand the audience – it’s professional, so they tie in professional business stories into their content for LinkedIn. Posts go back to their website Coca-Cola Journey – check it out! Interesting stuff! To some degree – edgy. The posts aren’t necessarily about soda at all – but about the audience and what they care about.
Hays – They claim to be the #1 Recruiting firm on LinkedIn and they aren’t afraid to shout it from their rooftops! Just like Coca-Cola – they post relevant content that drives traffic back to their blog. High engagement rates prove that what they are writing is exactly what their audience wants to read. It’s actually quite that simple!
We aren’t claiming it’s easy to be one of these top dogs. You have to understand your clients and your prospects before you can attempt to create & curate content that is relevant to them. (BTW – that’s what we help you figure out!)
LinkedIn, for companies, is more than just a place to find good employees, it’s a place to let your brand shine and to engage your clients and to woo your prospects.
Ready to get rolling?
Give us a buzz or use our contact form so we can make LinkedIn an addition to your digital marketing strategy.