From the 9-5 Grind to Consultant – How do you know when the time is right?
I’ve met so many people who are frustrated and unhappy in their jobs/careers and they long to be their own boss. Sunday anxiety, Monday morning blues and Friday euphoria are the norms. Sadly only a minute few will ever take the steps to get to the holy land of Entrepreneurship. When I ask “Why?”, I […]
The Post Retirement Entrepreneur
“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.” When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some. In fact, many recent retired […]
Personalize your Marketing efforts
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
Insuretech: Virtual Property Claims Management in the P&C Space. Win/Win for Carriers, Agents and Insureds
Insuretech surely isn’t a new buzz word, but it is ever evolving. From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology. Albeit far slower than other industries. When it comes to claims management, specifically in the property space, many carriers are heavily […]
Email in Her Forties and Going Strong
In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was! The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]
From Employee to Consultant – the Transition
There is so much damn talent in the Boomer pool. As part of that generation, I’m continually fascinated by the number of us who have zero interest in really retiring. Sure, most want to get out of the structure and politics of Corporate USA, but they aren’t ready to drive a golf cart around the […]
It’s all about taking ACTION
I’m a huge fan of self-development books, podcasts, workshops – in fact, I’m probably a little addicted. I’m fascinated by what makes successful people tick. I guess I’m a bit of a voyeur. I’m curious, I’m questioning, I’m a dreamer. All of that is well and good, but the only way to accomplish any type […]
Can you envision your future?
One of the first things I do with a new client is ask them what the next 5-10 years looks like for them – in other words, what do they want their life to be? Most people can’t answer that question or if they do it’s very vague. Most say they just want to be […]
Stop asking “what do you do?” – ask this instead…
It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company […]
Marketing 101 – Why Authenticity wins the game every time
Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy. What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]