Marketing Trends 2020 – customer experience
What we do as an industry has dramatically changed over the past decade. We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]
Why Collaboration is EVERYTHING
I learned very early in my career that finding a mentor is key to success – learn from others who have been down the path you want to go. I also learned that being a mentor to others is not only gratifying it’s important to the success life cycle. So what does that have to […]
Is Network Marketing “REAL BUSINESS” and why it matters
If you are making money – the answer is YES. I think there is a stigma around the MLM (Multi Level Marketing) that’s not always warranted. The visions of Ponzi pyramid schemes runs through people’s minds and all of a sudden one’s spidey senses are in hyper-drive at the mention of “joining the cult”. Here’s my $.02. […]
The great website debate
We\’ve been doing a ton of websites lately and talking to even more people about the types of websites they need, how to access the back end of them, and basically the process of building a website. I’ve seen so many companies bamboozled by people who take advantage of the unknowing and the website naïve. […]
Why you should STOP copying your competition
The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]
