“ME” Time – You Need It!
It’s SOOO easy to get caught up in the demands of everyday life – working extra hours to meet a deadline, rushing to get the kids off to school and activities, keeping up with household chores, and if there’s any time or energy left, a social life. But the madness must stop! Taking time for […]
What’s it REALLY like to be an Entrepreneur?
Funny story. For several years I was a teacher for the YEA! Young Entrepreneur Academy. It was an amazing experience – I helped middle school and high school students launch legitimate businesses. After 9 months, they created a legitimate DBA in the State of CT, asked for money from investors and launched. On the first […]
You are more successful than you think
In a world where information is constantly being thrust into your face, it’s hard not to feel like you aren’t as good or successful as your friends, family, co-workers, or even celebrities. It doesn’t matter what you are trying to achieve, someone out there is already doing it, and it looks like they are doing […]
Biz Launch: It’s not Field of Dreams
Starting a business is a lot easier than it used to be 20 years ago. With the invention of technology, the internet, and the acceptance of virtual companies, you can start a company in a couple of hours including tossing up a website. So, what’s the inside skinny on the success story? Why do some […]
The Marketing Strategy – Yes, You Do Really Need One
We get asked ALL THE TIME by prospective clients if they REALLY need a Marketing Strategy. After all, they only want to grow and promote Product/Service A so what do they need a comprehensive strategy for. Having a strategic plan for the next 12 months is just smart business and it doesn’t matter if you […]
Content Marketing – How to Get Started!
Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about. In other words, you are building trust through content. It’s […]
MK’s Cake Theory
I always learn something from my clients – always! That’s what makes my role as CEO at the Red Barn so fascinating and well, fun! One such client is Mary Katherine (MK) Moore, Director of Marketing at NeuGroup. She is a quintessential southern, fierce red-head with some great stories and tons of great analogies. MK […]
168 Hours – Are you making the most of them?
We all have the same number of hours in a week, so how is it that some people manage to be so productive, like Gary V, while others can barely manage to check a few items off the to do list. Are we so obsessed with trying to save time and complaining that there is […]
What drives you matters
Y’all know I’m a huge fan of Simon Sinek’s “Start with Why” (ps affiliate link). His philosophy states that people don’t buy what you do or how you do it, they buy based on WHY you do what you do. That WHY is what creates brand evangelists, followers, groupies – they drank the proverbial Kool-Aid […]
You’ve started your Facebook group – Now what?
You’ve set up your Facebook Business Page, and you are ready to create your Facebook Group – but: What should I call it? How do you get members? What do you post about? Should the group be public, closed, or secret? How do you prevent trolls? Should I set rules or questions to join the […]