Blog

Why You Need Red Barn Consulting to Get Your Banking Website ADA Compliant

By Cindy Donaldson | November 16, 2016

You know, when it comes to ADA compliance, you can’t afford to take any chances. If you’re in the banking world, you know how important it is to dot the i’s, cross the t’s, and make sure everything is in order. What you might not know is there’s something big coming down the pipe — Americans […]

Ready to be an entrepreneur? Only if you can answer these questions

By Cindy Donaldson | November 3, 2016

You’re a wide-eyed entrepreneur, dreaming of the next big idea and how it’s going to change the world. And you could be right — Perhaps you’ve got the genesis of the next Facebook, Apple, or Tesla in the back of your mind. Don’t be fooled though, being an entrepreneur is tough — It’s not just […]

The Department of Justice is looking at your website – are you ADA compliant?

By Cindy Donaldson | November 1, 2016

Compliance. It’s a word that finance managers are all too familiar with. We know it might cause a slight sinking feeling, but compliance guidelines exist to protect everyone — You and your customers. That’s why it’s vital to understand the impact and implications of the new Americans with Disabilities Act (ADA) guidelines issued by the […]

4 Ways to Use Social Media to Build Brand Awareness

By Cindy Donaldson | October 20, 2016

You’ve heard that social media is a powerful tool for your brand. You’re ready to make content people love to share, but without those first fans, how do spread your message? Choose the right social media networks There are hundreds of social networks, but they aren’t all useful to you. Don’t spend your time putting […]

Getting Your Banking Website ADA Compliant – What Does It Take?

By Cindy Donaldson | October 15, 2016

As we covered in our last article, getting your website ADA compliant by 2018 is critical if you want to avoid problems (read; big, big problems) from the Department of Justice. Here’s a quick refresher. Essentially, the DOJ wants all banking websites to be fully accessible for visual and hearing impaired people by 2018. If […]

Why You Should Be Using Drip Campaigns

By Cindy Donaldson | October 13, 2016

When someone subscribes to your email list, it’s important to capture their newfound interest by making a strong connection. The best marketers use drip campaigns to quickly interact with new fans in a short period of time. A drip campaign is an automated series of emails sent to your subscribers. The emails are sent on […]

Banks and the social media compliance debate

By Cindy Donaldson | October 10, 2016

We work with several financial institutions, and we know that one of their main concerns is compliance – How do you make sure that what you’re saying in your Facebook or Twitter feeds meets all of the rules, regulations, and guidelines of the financial industry? Compliance can be a headache, but that shouldn’t stop you […]

Yes, LinkedIn can be edgy

By Cindy Donaldson | October 6, 2016

Man, you are missing out if you haven’t tapped into this… I can’t tell you how many times a day I preach about the power of LinkedIn. If you do sales, are looking for a job, or need to expand your network of business peeps – LinkedIn is where the party is 24/7/365. It is […]

Coaches

By Cindy Donaldson | September 29, 2016

Coaches – I’ve got a few. Here’s one thing I learned early on as a serial entrepreneur -it’s not a solo gig even if you are a solopreneur. Well, it can be, but you won’t be successful. The secret: You can’t and shouldn’t do EVERYTHING by yourself…outsource and collaborate. You’ll also want to consider hiring […]

How to Get New Bank Customers with Beautiful Content like Blogging

By Cindy Donaldson | September 27, 2016

We all know that switching to a new bank can be…well, painful. The more accounts you have, and the more you automate the banking experience, the higher your retention rate. That’s great for your existing customers, but it doesn’t help when it comes to attracting new people to your business. Most banks offer similar products […]