Community outreach — How your bank can make a big impact (and get more customers)
With so much emphasis on online marketing and digital advertising, it’s easy to forget that one of the most powerful ways a bank or credit union can reach people is in the real world. We’re not talking about TV, radio, or print ads (although they can help) — We’re thinking of something a bit more […]
Getting Your Content Shared — When Less Is More
Many SEO and marketing firms will tell you that content is king. They’ll share stats about how longer pieces of content get better placement in Google search results, and why having really in-depth articles and information builds your authority and business brand. While all this is true, it’s not the whole picture. The fact is, […]
When salespeople fail, it might not be their fault
Being a salesperson is a tough job. Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when your business needs to hire great salespeople to […]
Urgent Care Centers and Protecting Your Practice’s Bottom Line
When a new urgent care facility opens up around the corner, should you begin to worry about patient retention and reduced profits? Perhaps. Anything that impacts your medical practice’s bottom line could ultimately compromise your patient satisfaction due to reduced staffing, fewer services, reduced hours and more. I’m sure none of this is shocking news […]
The Gentle Art of Insurance Referral Marketing
There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust. […]
Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?
To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most people interact with their doctor is when they’re sick. We know that’s a problem — […]
Insurance Providers + LinkedIn = New Customers
It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. Perhaps you’re subscribed to a few groups. You get notified about new insurance jobs or […]
Healthy Technology — How It Helps Healthcare Providers and Customers Thrive
The pace of technological change can leave you breathless, and not because you need to go to the doctor. In fact, as technology makes our lives easier, it’s expanding into every industry — One where it’s having a profound impact is in healthcare. It’s easy to see why. Faster, better access to medical information, apps […]
Reducing Risk and a Well-Rounded Book — Expanding Your Insurance business
As an insurance provider or broker, you might have decided to specialize in a particular type of insurance. On one hand, that makes good sense, right? You’ve got expertise in a particular area, so you can give top-notch service and advice to your customers. But, by sticking to just one or two types of insurance […]
What You Need to Know About Facebook Advertising
Since 2010, Advertising on Facebook has grown more than 680%. More than a million advertisers have spent more than $8 billion. Every day, more businesses are pouring advertising dollars into the social network. Currently, it’s one of the most powerful avenues for paid marketing. If you’ve ever used Google’s AdWords, you know that program shows […]