galleries

Many SEO and marketing firms will tell you that content is king. They’ll share stats about how longer pieces of content get better placement in Google search results, and why having really in-depth articles and information builds your authority and business brand.

While all this is true, it’s not the whole picture. The fact is, sometimes we can overdo it on content, and that means you could be missing out on a big audience — And who wants that? (Certainly not us, that’s our Kryptonite.)

Now, before you dismiss us and say “Yes, that’s fine RBC, but it’s not what the stats show,” we’ll just tell you that 54% of statistics are made up on the spot. Seriously though, different types of content appeal to different audiences, and don’t you want everyone to love you? Besides which, even if this stuff doesn’t feature that highly in search results, it is the type of content that gets shared on social media. And that makes it incredibly valuable.

So, changing up your content strategy can be a great way to get more eyeballs, and whether you’re a witch brewing a potion, or a business selling products and services, that’s a good thing. Instead of going for “War and Peace” style blog posts, why not try the following:

Infographics – People love to take information in visually. Infographics are a fab way of bringing out really important information and making it obvious to people. Infographics are some of the most shared content online, so creating one can be a surprisingly good way to share your brand.

Galleries – People love great pictures, and not just of cats. (Although if you can get a cat to advertise your product, go for it and you might want to search #catsofinstagram if you are a feline fancier.) Creating a really thematically strong collection of images based around your brand and products is a fantastic way to show them in their best light.

Personal stories -In a world of facts, data, and information, people yearn for a personal touch. Writing real-life stories can create a deep and profound connection with your audience.

Widgets – Not something you’d buy off of a 24 hour shopping channel, but little apps and games that spread like wildfire. Think quizzes on Facebook, fun mini games, web apps, and other entertainment that passes ten minutes with a smile on someone’s face.

Video – You don’t need to create the next Gangnam Style (not everyone can dance like that) to have a really successful video. Add some quirkiness and fun to your product marketing, or just share something unique. Video is an increasingly popular way to share content.

Audio and podcasts – People are busy, busy, busy! That\’s why content they can consume while doing other stuff (like chores, walking, driving, or daydreaming) is becoming incredibly popular. You can get your message into people’s ears.

With the world going increasingly mobile, you need to make your content a snap to download and digest. Make sure it’s fully mobile responsive, and that people can find it quickly and effortlessly. Next time you sit down and think about your content strategy, think about all of the marvelous, exciting, and splendid ways you can share your awesome content with the world.