The Employment Offer Letter – When to Send it, and Why You Need it!
It’s been a long and grueling search to find the perfect candidate who’s not only qualified for the job opening, but also fits your company culture, embodies your Core Values, is within your salary range, and is ready to hit the ground running. So, what’s next? Making them an offer of course! Most people will […]
The Digital Insurance Agent – yes, we are still talking about this
The Independent Insurance Agency world is still behind the 8-Ball when it comes to digital marketing. I’m not here to tell you that you should do it – because hopefully by now you know that. What I do want to share is what I’m seeing out there in the real world, and if you are […]
OMG – yes you have to track it.
I can always tell a good salesperson and yes, the ones that just are going to drive their managers bat s**t crazy and then some. Rainmakers, top dogs – you know the superstars all have this one thing in common: They are a slave to their data. They know: Their sales goals, and how close […]
Social Media and Health Care: Improving the patient experience – digitally!
Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]
It’s all about the Ops…the Ops
“Help – I’m getting eaten alive by my competitors. I need a marketing intervention ASAP.” I’ve gotten this call, chatted with this person – more than once. When I first started out in the entrepreneurial world – I only offered marketing. Strategy, Traditional print support, that transformed into more digital work – but you know […]
Company Culture – It’s Why I Joined Red Barn
If you’ve read my bio, you know that I’m not the “corporate type.” I’m much happier kicked back in jeans, a t-shirt and flip flops (or sneakers in cooler weather). And even though I’m technically a millennial, I’ve tried enough of the corporate world to know that it’s just not a fit for me. I […]
Who you REALLY want to work with
What is the Target Client Profile – or TCP? The Target Client Profile (TCP) is the criteria that makes up your ideal client. Clients who meet the following 5 criteria are the clients you should be on the look out for. We get it, not all your clients right now probably fit into this mold, […]
PTO – take every last second. That’s an order.
I think we can all agree that having Paid Time Off (PTO) is a huge perk for employees. But if your employees aren’t using the time off, then it should be a red flag. Years ago, most companies thought that employees who didn’t use PTO were more productive, but after some research, it was determined […]
Understanding Your Customer\’s Journey
Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning […]
Understanding Your Customer\’s Journey
Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning […]