The Evolution of Marketing
Marketing has undergone some drastic changes in the past 10 years. Well heck, even in the past year, or 6 months! I’m sure you know firsthand that people are being overloaded with data everywhere they turn – on their phones, computers or tablets, watching TV, and even just driving down the road. It’s everywhere! So […]
Holiday Vacation Requests – How to Handle PTO When Everyone Wants the Same Days Off
The holiday season is upon us, and in addition to all the food, celebrations, and holiday cheer comes the influx of vacation or PTO requests. Some people love working around the holidays – it’s quieter, less employees are in the building to distract them, and it’s a great time to catch up on some lingering […]
Prospecting with Email Marketing
Email is 40 times more effective at getting new customers than Facebook and Twitter combined. — McKinsey. We do a ton of email marketing for clients and Red Barn – some of it is thought leadership focused like my Thursday morning Tribe Mail. (sign up here), but much of it is done primarily for prospecting. […]
Working from the Road – Remotely!
I’m penning this article while sitting riding in my RV through the hills of West Virginia enroute to Kentucky. I’ve created a work scenario for myself that allows for this type of flexibility. “Back in the day”, very few people could work remotely unless they were writers and had typewriters, a travel luxury. Today, more […]
To Dress Up or Not to Dress Up – Halloween Costume Office Tips
Dressing up for Halloween can be a lot of fun, especially when you work in an office that\’s cool enough to celebrate the annual festivities. And while we don’t have an office to parade our costumes around in, enjoying the fun is certainly on the agenda in each of our respective home offices! If you […]
Q4 is here – and this what your competitors are doing!
Like a ninja in the dead of night, Q4 has crept up on us, again – regardless of the fact that it comes this same time every year! Yes, it’s Q4 and I’m in shock. Wasn’t it just New Years? How have 9 months gone by in the blink of an eye? As the shock […]
The kind of workplace culture employees want
One aspect of my job I particularly love is how much I get to interact with our customers. Obviously we talk about their marketing, but the conversations roam in many directions, which for me is part of the charm of working for Red Barn Consulting. Our clients range from more corporate institutions like banks, insurance […]
How to Attract Top Talent for Your Business
When your company is expanding, hiring the right people becomes more important than ever. In order to keep up momentum and reach the next level, every seat has to be filled with just the right individual for the job. If you’ve been recruiting for a while, sometimes it feels like there are slim pickings out […]
Why You Should Care About the Equifax Breach
By now, you’ve most likely heard the news: Equifax — one of the three major credit bureaus — announced on Sept. 7 that 143 million consumers’ information was leaked in a security breach. Information leaked includes social security numbers, dates of birth, names, credit card numbers, addresses and more. Scary, right?! We all assume because […]
Calling in Sick – When is enough, enough?
You get the flu, sprain an ankle, or have a sick child – these all fall under reasons you’d probably call out of work and take a sick day, right? But what happens when Susan calls out of work every other week because she has a hang nail, she has a flat tire – AGAIN, […]