Peter Van Aartrijk, CEO of Aartrijk and Author

Peter Van Aartrijk is the Founder and CEO of The Aartrijk Group and Co-Author of The Powers: 10 Factors for Building an Exponentially More Powerful Brand”.  Peter is also the principal of brand/culture strategy firm Chromium, with specialties in insurance, financial services, and trade/member organizations. He’s appeared on CNN, CNBC, Fox and other networks, and also been quoted in The Wall Street Journal, Washington Post and other national media. Peter talks with Cindy about branding and how it’s more than just a logo.